The Amida Digitrend was one of the most radical watches ever designed when it debuted in 1976. But the analog-digital display, powered by a mechanical movement, tragically hit the market in the midst of the Quartz Crisis, just as electronic digital watches were taking off.
The short-lived watch would have remained a historical oddity, were it not for Clément Meynier and Matthieu Allègre, who revived Amida and the Digitrend in 2024. Two years on, the gloriously retro design gets a futuristic makeover that further blurs the line between digital and analog.
The new Digitrend OSII Black is an evolution of the Open Sapphire concept released in 2025, which replaced the original stainless steel hood with a sapphire crystal to display the inner workings of the brand’s jumping-hour module.
Just as before, the curved, transparent hood, reminiscent of a sci-fi spaceship window, is machined from a single block of sapphire glass. Only this time, the transparency goes a step further, with the sapphire hour and minute discs exposing the mechanical movement below.
True to the original 1970s design, the time is displayed vertically through a prism that projects the horizontal hour and minute discs onto the dial. The jumping hour and crawling minute discs are operated by a proprietary module mounted on a Soprod Caliber P042 automatic movement.
