The New Bell & Ross Watch Squares the Circle

The new BR05 from Bell & Ross is like nothing else out there and these are our favorites.



Bell & Ross is known for making timepieces that can go to the extremes while pushing the design envelope. With its unique square-shaped cases inspired by military avionics instrument panels, Bell & Ross has expanded into circular watches as well, but its new BR05 is something completely different. Truly breaking the mold, Bell & Ross’ BR05 brings the circular civilian case and the daring square together. The result is a new uniquely sleek and urban look. Its 40mm case, integrated bracelet and satin finish give this Bell & Ross a sleek city edge while still being rugged as ever. With a few options in the BR05 collection, here are our favorites that will be sure to fit your style perfectly.

BR05 Black Steel


With a classic black dial, you can see how this new model is faithful to the brand’s tenents of legibility, functionality, reliability and precision. And with the numerals and indices coated in Super-LumiNova, you’ll never have to worry about getting lost in the dark.

Buy Now:$4,900

BR05 Gold


The only one of the collection if you aren’t a silver guy: The Gold BR05 strikes a different tone than the rest of the collection with its shimmering bracelet. It will be sure to stand out in all the right ways.

Buy Now:$32,500

BR05 Blue Steel


A little more sporty with the blue dial, the Blue Steel BR05 evokes a lot of the ’70s styling that inspired the entirety of the new collection. You can even get this BR05 outfitted with a blue rubber strap for an even sportier style.

Buy Now: $4,900

BR 05 Skeleton


This limited edition BR05 leaves nothing to your imagination. The fully skeletonized watch lets you inspect the calibre BR-CAL.322 automatic movement that keeps this timepiece ticking. With only 500 of these available for pre-order, it’s best not to wait if it catches your fancy.

Buy Now: $6,400

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