This Watch Fulfills Your Childhood Obsession with Things That Glow in the Dark

The Bell & Ross BR03-92 Full Lum is so bright, you may need sunglasses in order to read the time at night.


Bell & Ross’s latest (and final) entry in their “Lum” collection fulfills the wishes of everyone who still harbors an obsession with stuff that glows in the dark from somewhere deep in the recesses of their childhood selves. The new BR03-92 Full Lum, a limited edition of 250 pieces, features a brass dial fully coated in a Super-Luminova C3-based pigment that glows green like crazy. Hell, the rubber bracelet even glows — luminescent pigments were incorporated into the material, and the result is a light show like you’ve surely never seen from a watch band. Alternatively, if a glowing green rubber strap isn’t your thing, the watch also comes with a black synthetic fabric strap.

The ultra-bright dial is fitted into a matte black 42mm case with 100m of water resistance and a sapphire crystal with anti-reflective coating, and the watch is powered by the calibre BR-CAL.302. automatic movement featuring hours, minutes, seconds and date. Price is set at $3,900 and the watch is only available at Bell & Ross boutiques and at their e-store.

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