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This Affordable Digital Watch Features a Customizable Dual Display

The Nixon Staple is a $100 digital watch that allows you to choose the information shown on its screen.

Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best new watch releases, visit our tag page.

Nixon makes rugged digital watches that just about anyone can afford, perfect for hiking, surfing, or simply navigating the city. The new Staple is a slim-profile watch with a customizable digital readout, currently available in five colors, whose screen allows the user to display a combination of time; day/date with auto calendar through 2099; chronograph with 1/100 second resolution; timer; and alarm.

The Staple packs another cool feature: a “coin flip” function that makes a quick A/B decision for you — perfect for when you can’t decide if you’re having Chinese or Italian takeout on Friday night.

With 100m of water resistance and a rubber-blend case and strap — not to mention an MSRP of just $100 — the Staple seems like a great go-to watch for everyday wear.

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