TAG Heuer Has Updated its Smartwatch with Four New Styles

The Swiss manufacturer’s signature connected watch has been given a thorough update with steel or titanium cases and a customizable dial.

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Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best new watch releases, visit our tag page.

Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best new watch releases, visit our tag page.

Swiss manufacturer TAG Heuer were early pioneers in a space that saw typically traditional watchmakers move into smartwatch development — launching their first connected watch in 2015, the brand continued to innovate and released the Connected Modular Golf Edition in 2019. The latest entry in TAG’s continuum of smartwatches is the third such generation, dubbed simply the TAG Heuer Connected watch, and is available in several styles. Powered by Wear OS by Google, it’s aimed at simmers, golfers, cyclers, runners and more, and makes use of a new TAG Heuer companion app to help users achieve their fitness goals.

Based on a traditional chronograph, the new Connected watch features a 45mm x 13.5mm case in either steel or titanium with 50m of water resistance and pushers that control the Sports app, Google navigation, and a stopwatch. The steel-cased variants feature fixed ceramic bezels and interchangeable perforated rubber straps or a steel bracelet, while the grade 2 titanium case is done up in matte black PVD and can be paired with the rubber straps. A full charge via the included magnetic battery charger provides all-day battery life (20 hours including a 1-hour workout) to power the watch’s heart rate, compass, accelerometer, gyroscope and other features, though if you want to use the watch’s GPS or music, battery life is closer to six hours.

Users have the choice of five always-on, customizable screens inspired by traditional TAG watch dials, which can provide notifications, weather, activity monitoring and more. The custom sports app from TAG includes sports metrics, haptic feedback, timing information, workout reviews and other info, and the user has the option to connect the watch with third-party apps such as Strava and Apple Health. Prices range from $1,800 for the steel model on rubber to $2,350 for the black DLC-coated titanium model on a matching rubber strap.

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