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This New Watch Was Re-Conceived in Response to the Public Health Crisis

The new Shinola Champ began as a watch for Olympiads, but the Detroit company has now dedicated it to frontline workers and an associated charity.


Editor’s Note: Watches & Wonders (formerly SIHH) has moved online and Baselworld 2020 is canceled, but that hasn’t stopped watch brands large and small from debuting their new wares. Stay on top of this year’s best new watch releases here.

There’s nothing like a watch with a good story, and the newest limited edition in Shinola’s Detrola collection offers exactly that. With a rainbow-colored dial, it was named the Champ and originally conceived to mark the Tokyo Olympics this year. Then, the unforeseen happened, and the Olympic Games were postponed until 2021.

Instead of holding off until next year to launch the watch, however, Shinola rebranded it for a cause that feels even more timely: Rather than celebrating Olympic champions, the Champ is now dedicated to frontline healthcare and other essential workers of the Covid-19 crisis.

Accessibly priced at $395 and limited to 500 pieces, the Champ has a 43mm resin case with a steel core protecting a quartz movement. And though Shinola has already pledged $197,500 to the Community Foundation for Southeast Michigan to specifically benefit workers in its home city of Detroit, every cent from the sale of the Champ will serve as a donation to that cause.

Learn More: Here

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