Casio Turns Its Cult-Favorite Tactical Watch into a Retro Charmer

For just $55, you get 100m of water resistance, a 10-hour battery and a vibration alarm.

Digital Casio watch face with vibration alarm, 10-year battery, and black resin strap.Casio

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I use the alarm on my Casio Databank (DBC-611G) on a daily basis, but it always goes off at the worst times.

Not the easiest thing to set, especially compared to my phone’s alarm, the wristwatch has beeped everywhere from work meetings to funerals, and it’s not quiet.

There’s a reason why vibration alarms are a thing, especially with the tactical crowd. If you’re hunting or, you know, spying on enemies, you probably don’t want to give away your location with loud chiming. But I’m of the mindset that most people would prefer a noticeable vibration over beeps, no matter what your proclivity.

Silver Casio digital wristwatch with metal band and multiple buttons on a gray background.
The Casio Vivcel debuted in 1998 as a pager on your wrist and the brand’s first use of vibration tech.
Casio

Casio has been dabbling in vibration alarms since the late ‘90s with the Vivcel, a proto-smartwatch that buzzed when you got a call or text, or an alarm went off. However, in recent years, the tech has been applied more to tactical watches than anything else. Now, that’s about to change.

Two Casio digital watches with vibration alarm, one with a black strap and one with an olive green strap, on a textured background.
The new W-738H puts a retro spin on Casio’s typically tactical lineup.
Casio

Be alarmed

When Casio debuted the W-735H over a decade ago, it wasn’t a new concept, but watch enthusiasts had yet to see a vibration alarm this affordable; the poor-man’s G-Shock 6900 still sports a $55 price tag today. It was also somewhat of an anomaly because you got an impressive-for-the-price 100m of water resistance, 10 years of battery life and a suite of useful features, including a full auto-calendar, a stopwatch and dual-time capability.

Two Casio digital watches side by side, one black with orange text and one navy with beige strap and light green text.
Early examples of the tactical-focused vibration watches: W-735H (left) and W-736H (right).
Casio

The Japanese watchmaker followed this up a few years later with the W-736H, revising the LCD with a cleaner, much larger digital display. Around the same time, we got the W-737H, which gave the watch a more squared case, but removed the vibration feature and actually increased the tactical look of the series.

Black Casio digital wristwatch with vibration alarm, 10-year battery, and resin strap.
Casio still gets stealthy with this blacked-out version of the new watch, featuring a reverse LCD display.
Casio

With the new W-738H models, the watch leans away from its roots, becoming something altogether different. In fact, it’s one of the most impressive G-Shock 5600 dupes we’ve ever seen, or at the very least like a more utilitarian F91W.

Tactical no more

Carrying over the 100-meter depth rating, 10-year battery and feature set, the W-738H is available in black and olive green resin cases with matching resin straps. Gone are the bulkier elements of the previous models, giving this a decidedly more old-school, streetwear-friendly design.

Digital Casio watch with green resin case, black bezel, and display showing time and date.
Even the olive green model looks more like a streetwear watch than its progenitors.
Casio

There are two black models here: one with a standard LCD display surrounded by a silver bezel and one that’s completely blacked out with a black bezel and reverse LCD (i.e., a black background with gray letters). The olive green case sports a black bezel as well.

The band also looks much more suitable for casual wear with its flatter links and an overall less chunky appearance. G-Central has pointed out that the band compatibility is actually similar to that of the DW-5600 models.

Black Casio digital watch with orange backlit display showing time, date, and alarm icons.
The backlight on the all-black model lights up the numerals instead of the background.
Casio

Activated with a front-side button, the backlight is a 2-second LED, which illuminates the dials in an orange glow that’s easy on the eyes. For the reverse-LCD, that means the numerals glow instead of the background.

Rounding out the specs, the timepiece measures 42.8mm across with a 47mm lug-to-lug and 13.5mm thickness. Like previous models, you can also use the vibration setting for an hourly notification on your wrist.

Availability and pricing

The Casio W-738H will be available soon in some overseas markets like the UK and Japan. The watch is expected to land in North America in the coming weeks with a price tag of $55. Keep your eyes peeled.

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