On May 22, The Mandalorian and Grogu movie debuts in theaters, wrapping up the Star Wars phenomenon that started with Disney+’s The Mandalorian all the way back in 2019.
Why is that relevant, you might ask? Because the Citizen Attesa Mandalorian Beskar is actually a tie-in watch launched ahead of the movie’s release, although you might not know it by looking at it.
And that’s a very good thing, as it eschews cheesy branding in favor of a showcase of premium materials and convenient, utilitarian functionality.
This is the way
Most of the time, movie and other pop-culture tie-in watches are, in a word, gaudy. They’re often highly overbranded and, as a result, pretty ugly. It’s rare that they’re done well, especially when they’re so obvious (Marvel’s The Fantastic Four: First Steps, interestingly, is a recent flick that skillfully offered more subtle options).
It’s to Citizen’s credit that they went much more understated with this watch. In fact, the only really clear branding is on the caseback, which features a Mandalorian-themed helmet graphic and text engraving, though it also has a Mythosaur icon on the crown and a dagger on the reverse side of the seconds hand.
