Here’s a glimpse behind the curtain of what it’s like to be a watch journalist during the Academy Awards. All night long, and into the next day, I am inundated with emails from brands showing off the watches they’ve lent out to stars to wear on the red carpet.
It all feels very inorganic and performative, and while I can’t speak for every watch journalist, these product placements generally feel pretty uninspired and uninteresting.
That doesn’t mean there aren’t exceptions. Michael B. Jordan, who took home the Oscar for Best Actor for his performance in Sinners, wore a vintage Piaget. That’s interesting. Host Conan O’Brien, who is rarely seen without his trusty Omega Seamaster “No Time to Die” on his wrist, instead wore a stainless steel Land-Dweller from official Oscars partner and eternal Omega rival Rolex. That was pretty neat.
By far, the most interesting watch that came across my desk last night is one that isn’t actually out yet. In fact, it’s not even identified. It’s a mysterious Omega worn by Jordan’s Sinners 73-year-old co-star and Best Supporting Actor nominee, Delroy Lindo. And it may signal a big change for the brand.

Scene-stealer
Buried in the middle of Omega’s Oscar watches email was this little nugget: “Actor and nominee Delroy Lindo wears an unreleased Omega Timepiece.”
We’ve seen Omega use this strategy of soft-launching watches in celebrities several times in recent years. First with James Bond himself, Daniel Craig, who wore the white-dial Speedmaster in 2023 and a pair of no-date Seamasters the following year. Last year, Omega branched out with brand ambassador Colman Domingo, who wore the then-unreleased “Speedy Reverse” in Moonshine Gold at last year’s Met Gala.





