Well, it’s official. The first big watch trend of 2026 is the tuxedo dial.
Examples of the century-old dress watch design began to pile up unexpectedly at the end of 2025. Less than two weeks into the new year, Oris solidifies the trend by reviving its “Bullseye” design.
For anyone unfamiliar with the monochrome genre, a tuxedo watch or dial contains two concentric black and white circles. It is sometimes executed with precious or tonal metals, rather than pigments, as seen in the Universal Genève Polerouter — the Platonic ideal of a tuxedo dial.
Oris has the luxury of a deep and robust archive, which includes tuxedo dials from the 1920s when the style first gained popularity. This watch recreates a particular dial design known as the “Bullseye” for its dartboard-inspired look and three-circle pattern rather than two.
In a press release, Oris Chairman Ulrich W. Herzog, who has been with the company since 1978, explains that the “Bullseye” dial was popular from the 1940s through the 1970s. When he helped orchestrate a buyout that made the Swiss watchmaker independent in 1982, it was a look he wanted to bring back.
But after some time in the rotation, the last Oris “Bullseye” dial was produced in 1998. Nearly three decades later, the tuxedo dial is making a comeback, and there couldn’t be a better time to revive the “Bullseye.”
