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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 26 new releases from the likes of affordable brands like G-Shock and Timex, luxury legends such as Breguet and Porsche Design, and enthusiast favorites like Baltic and Formex. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Briefing
Timex x Briefing Expedition Field Watch
Timex taps the Japanese bagmaker Briefing for a milspec version of its 36mm Expedition. The field watch features a dynamic dial inspired by military cockpit instruments, with custom hour and minute hands. It also comes with two straps, a classic NATO and another fashioned out of ballistic nylon with leather accents.
Maen updates its collaboration with watch influencer Nico Leonard by giving the tonneau case an ultra-thin silhouette and a suave two-hand, time-only dial. The stainless steel case measures 34mm wide and just 6.4mm tall, despite being powered by a La Joux-Perret Caliber D101 hand-wound movement. The pebbled enamel dial is available in black, turquoise, yellow and red, all with a fumé texture. It comes on a rouleaux-style steel bracelet dubbed the Bamboo Bracelet, designed specifically for this watch, along with an additional black rubber strap with a steel folding clasp.
The Nivada Grenchen Antarctic Erotic is a limited-edition 38mm stainless steel sports watch that hides an animated surprise on its caseback. Built on the brand’s established Antarctic platform, it pairs a clean, vintage-inspired dial with a modified hand-wound Soprod P054 movement that drives a miniature automaton visible through a sapphire window. The watch comes in six dial variants and offers 100 meters of water resistance. Part of the proceeds support penguin conservation through a partnership with Oceanites. Available on leather, rubber or steel bracelet options.
Credor puts its artisanal craftsmanship on display with this platinum-cased tourbillon dress watch that features multiple types of hand-engraving on both the dial and movement.
Porsche Design Chronograph 1 All Titanium Numbered Edition
Porsche Design strips its Chronograph 1 of its signature black coating, leaving a bare, bead-blasted titanium case and bracelet for a more classic-looking automotive chronograph.
Straum’s impressive integrated sports watch adds another showstopping dial to its arsenal with the limited-edition Purple Borealis. The dial’s color was inspired by STEVE, which is not some guy named Steve. Instead, it stands for Strong Thermal Emission Velocity Enhancement and is an atmospheric event in which superheated plasma blasts through the upper atmosphere at high speed, appearing as a streak of glowing purple light in the sky. The dial features a gradient that changes from dark purple on the bottom to something closer to pink at the top. Limited to 200 pieces in stainless steel or Grade 5 titanium, the watch is equipped with the quick-release Straum Coupling system and comes on an integrated FKM rubber strap, with the option of adding a bracelet to the steel version.
Timex layers on some more 1970s swagger to its era-faithful chronograph with a two-tone-on-black motif. The integrated steel bracelet has been swapped out for a brown leather strap with a gold-tone pin buckle. The 40mm case holds a quartz movement with a 24-synched subdial at 3:00 and a small seconds at 9:00.
Formex adds to its Reef dive watch line with this version featuring both a dial and interchangeable bezel made of lightweight, visually dynamic forged carbon.
Victorinox has been making watches for several decades, with the brand’s first collection dating back to 1989. However, it took until now for the brand to launch its first-ever solar-powered watch. Boasting a Swiss-made movement with an eight-year battery life and eight-month power reserve, this is among the most convenient and user-friendly watches the brand has ever offered. For those who prefer a more traditional approach, another version of the Concept One is also being released with a La Joux Perret G100 automatic movement.
Sartory Billard takes on watchmaking’s complication du jour in its own creative way with the SB10 Jumping Hour, available with either a black sapphire dial or this “Disco Ball” version featuring a guillochéd steel cabochon covering the dial. There’s an oversized cutout at 6:00 revealing the current hour on a sapphire disc, while a second sapphire disc circles the dial’s periphery and tracks the minutes via a small red marker. Both sapphire discs are fully lumed, making the watch entirely legible even in the dark. The watch retails for $4,500 on a rubber strap or $4,750 on a stainless steel bracelet, and the entire SB10 family is limited to just 300 pieces.
Independent Swiss watchmaker Raymond Weil celebrates its 50th anniversary, all in the hands of the same family, with a special chronograph version of its flagship Millesime watch. It’s called The Fifty because there are only 50 pieces, each powered by a deadstock Valjoux Caliber 23-6 hand-wound movement, refurbished and finished by hand. The monochromatic bicompax dial features an array of textures highlighted by three blued seconds hands, and the bezel is made of white gold.
Timex gives its automatic titanium GMT tool watch a different name, an updated and a matching titanium bracelet while keeping all of its other goodies, including 200m water resistance, an AR-coated sapphire crystal and a Seiko movement.
The nearly forgotten Genta design for Seiko’s luxury sub-brand Credor looks better than ever with a new tonal blue dial. It retains the hexagonal honeycomb dial texture introduced in 2025 and inspired by the bracelet. The case is made from Seiko’s High-Intensity Titanium, and it is powered by a Credor Caliber CR01 automatic movement with a 45-hour power reserve. It will be available in June 2026.
G-Shock has employed a controversial technology to craft its latest take on the iconic 5000 Series, “collaborating” with AI on a watch designed by compiling and analyzing over 40 years of G-Shock shock-resistant structure data. And it’s not just that; this watch also has a remarkably complex, multi-layer, multicolor IP finish. It’s so unique, in fact, that no two examples are alike. And it comes with a customizable memory-in-pixel digital display offering eight distinct options.
Independent watch brand Fleming burst onto the scene in 2024 and immediately established itself as a horological force to be reckoned with. Just two years later, the brand is back with a more refined version of its original Series 1 watch, dubbed “Mark II.” The second generation is chock-full of careful renovations, including a more deeply layered and intricately finished dial, sharper angles on the case and a new movement in the Calibre FM.02, which boasts a seven-day power reserve courtesy of twin mainspring barrels and an insane level of hand-finishing that includes 189 interior angles. The watch retails for CHF 55,000 (~$70,000) in tantalum or CHF 53,500 (~$67,500) in pink gold with a gold dial, with each limited to just 25 pieces.
Baltic takes a new approach to the mechanical worldtimer format, using a GMT bezel ring on a transluscent disc above the dial controlled by a GMT complication. The seconds hand is removed to keep the dial clean. It comes in three stone dial optoins: Labradorite, Tiger Eye and Sodalite, with each available on a matching leather pin buckle strap, a steel beads-of-rice bracelet or a steel flat-link bracelet.
Breguet reimagines its flagship Tradition line through a more modern lens, equipping the dual-time version with more contemporary finishing on the mainplate, a Grand Feu enamel dial, more daring use of color, Arabic instead of Roman numerals and a stitched rubber strap.
Breguet reimagines its flagship Tradition line through a more modern lens, equipping the retrograde seconds version with more contemporary finishing on the mainplate, a Grand Feu enamel dial, more daring use of color, Arabic instead of Roman numerals and a stitched rubber strap.
This diver sibling to the Timex’s Expedition field watch collection is feature packed with a 41mm titanium case, Super-LumiNova on the hands, indices and pip, and a Seiko Caliber NH35a automatic movement. It comes on a rubber pin buckle strap in black or lime green, or a titanium H-link bracelet.
Tissot shrinks its stellar everyday watch, the Gentleman, knocking it down from 40mm to 38mm in stainless steel and adding a quick-release mecanism to the bracelet.
The third edition of Vero Watch Company’s Realtree collaboration, the Midnight Edition might also be the best-looking and most striking of the trio. While it retains all the same features and the previous editions’ overall styling, it sees the case get a stealthy black finish with bronze markers on the dial and bezel. It still has a Seiko automatic movement, 14-day tide tracker rotating bezel, lumed hour indices, and comes with a Realtree camo-printed fabric strap (although you can add up to three different colored FKM straps for an upcharge).
Gerald Charles adds the ultimate complication to its integrated sports watch, the Masterlink, with its own in-house perpetual calendar. Far from an off-the-shelf movement, G.C.’s take on the complication is the world’s first in-house asymmetrical automatic perpetual calendar with a three-register display. The Calibre GCA11000 is ultrathin thanks to a micro-rotor, yet still packs in 50 hours of power reserve to keep its day, date, month, leap year and moonphase complications running. It’s packed inside a 40mm x 10mm Grade 5 titanium case fitted to an integrated Grade 5 titanium bracelet featuring a mix of brushed, polished and patented Darkblast finishes.
The Digitrend, a “digital” driver’s watch with a mechanical movement powering a jumping hour and crawling minutes aperture, blasts off with a NASA-themed 1970s retro-futuristic case and strap. The monoblock case is made of black DLC stainless steel with a fluted finish and the white top is made of ceramic with a glossy finish, stamped with NASA’s “worn logo” used from 1975 to 1992. It is a limited edition of 100 pieces.
Ming expands its entry-level 37-series offering with the Twilight, which combines a black DLC stainless steel case with a sparkling aventurine dial and a hand-wound Sellita for Ming SW210.M1 movement.
Nodus’s field-tested GMT tool watch incorporates feedback from real-world Gobi Desert explorers, including brighter Super-LumiNova, a more legible dial, a bidirectional dual-function bezel and an FKM rubber strap.
Dennison’s double-faced watch is back with a tonal, contrasting brushing design that makes one of the most original and attractive dress watches to debut in years remarkably affordable. It is also available on the brand’s new steel bracelet, called the Pebble Link, with small, rounded links and a seamless butterfly clasp. The double dial is powered by two separate Ronda quartz movements, each with its own crown on either side of the case.