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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 18 new releases from the likes of affordable brands like Seiko and Citizen, luxury legends such as Omega and TAG Heuer, and enthusiast favorites like Unimatic and Nodus. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Mido
Mido Multifort 8 One Crown
Mido updates its Royal Oak-inspired Multifort 8 integrated sports watch by ditching one of its two crowns and giving it a cleaner dial and a new movement. The stainless steel watch keeps its octagonal bezel, integrated bracelet and textured dial, the three elements that make it one of the most desirable Royal Oak alternatives for arounf $1,000
TAG Heuer tidied up the dial on what has become its new flagship model, the Glassbox Carrera Chronograph. The date window, which has bounced back and forth between 12:00 and 6:00, is gone altogether, creating a cleaner and more balanced dial. Additionally, this is the first Glassbox Carrera with a 41mm case. At launch, it is available in black with red detailing, blue and green.
Citizen goes after Seiko’s SKX Series with its own budget diver-style tool watch featuring an automatic movement, a 38.5mm stainless steel case, ample lume and 100m of water resistance.
Nivada Grenchen Autochron Panda Santurce Collection
It took a collaboration with Santurce Watch Club, a watch collector’s group based in Puerto Rico, to give the Autochron chronograph the panda dial treatment we wanted all along. This affordable reproduction of a 1970s design runs on a Seiko-made Caliber VK67 mecaquartz movement. It comes on a tapered three-link bracelet with flat links and a push-button micro-adjustment folding clasp. It is a limited edition of 100, with only 40 units available through Nivada’s online shop.
Ghost in the Shell is one of the most influential, highly rated anime of all time. From its striking visuals to its bleak, futuristic cyberpunk setting, it has had a huge influence on popular culture across genres and industries. Now, to honor its 37th anniversary, G-Shock has imbued its iconic original watch, the DW-5600, with the anime’s iconography — including the franchise’s logo on the bottom of the face (below the digital display) and a silhouette of the main character, Motoko Kusanagi, hidden in the backlight.
Oris continues its commitment to ocean conservation with this limited-edition Aquis diver that seeks to help China’s critically endangered Yangtze finless porpoise. The watch features an engraving of the animal on the caseback, as well as a green wave-patterned mother-of-pearl dial.
Seiko and TicTac debuted this collaboration design in 2019 for the Japanese watch shop’s 35th anniversary. It has since been released in several iterations, with the newest green-blue sunburst dial topped with a gold seconds hand coming out in 2025. While the original Rolex Explorer I-inspired dial color is long sold out, the blue is still available.
Czapek Faubourg de Cracovie “Crossroads” Victory Green
Czapek adds another colorway to its impressive Faubourg de Cracovie “Crossroads” chronograph with the fitting Victory Green shade. Like previous editions of the high-end sports watch, the Victory Green Crossroads features a 41.5mm case in stainless steel, a Czapek Cal. SXH3 high-beat automatic chronograph movement and its signature feature, the deeply engraved “Double Soleil” guilloché-patterned dial styled after the tread of a sports car’s tire. Here, of course, the dial has been treated with a dynamic hue evocative of British racing green, making this the most head-turning “Crossroads” yet. Limited to 18 pieces, the watch is priced at CHF 32,000 (~$40,442).
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition
Hublot honors brand ambassador Novak Djokovic as the tennis “GOAT” with this GOAT Edition Big Bang Tourbillon featuring an ultralight case made from recycled tennis racquets and polo shirts and a 3D lattice mainplate modeled after racquet strings.
Nodus updates its toughest, most functional automatic GMT field watch with a shimmering green dial, fit for outdoor adventures. It is powered by the Seiko-produced TMI Caliber NH34 “caller” GMT, which beats at 3Hz and has a 40-hour power reserve. The dial and bezel are fully lumed with blue-glowing Super-LumiNova, and it comes on a tapered steel three-link bracelet.
TAG Heuer’s automatic split-seconds chronograph movement finally arrives in a Carrera with the Calibre TH81-01, a modification of the Calibre TH81-00 that debuted in the Monaco in 2024. The 42mm titanium case is topped with the beloved Glassbox sapphire crystal, which covers a transparent sapphire crystal dial plate. A skeletonized red chronograph seconds hand sits atop the additional white hand, which is stopped with the additional bumper at 9:00. It comes on a textured rubber strap with a signed titanium folding clasp.
Tiffany & Co. celebrates 160 years since its first stopwatch with this gorgeous return to horological form featuring a platinum case, a Tiffany Blue lacquer dial with diamond indices and a Zenith El Primero movement featuring a custom yellow gold rotor modeled after a piece of Tiffany jewelry.
Blancpain Villeret Calendrier Chinois Traditionnel Year of the Fire Horse
Blancpain updates its innovative Villeret Calendrier Chinois Traditionnel, which debuted in 2012 as the first mechanical watch to incorporate a Chinese calendar complication, with a special edition for the year of the Fire Horse. Limited to 50 pieces, this commemorative version features a platinum case, a salmon-colored Grand Feu enamel dial and a galloping horse motif on the 22K white gold rotor.
Seiko links up with fellow Japanese brand Beams for this limited-edition King Seiko commemorating 50 years of the fashion brand. The watch boasts a custom radial dial pattern along with custom gilt hands and indices, and is limited to just 300 pieces.
Omega continues its march toward Milano with this whited-out take on the iconic Seamaster Diver featuring a case and bezel made of titanium and white ceramic (a first for the line), a white, ice-textured dial, and a fitted white rubber strap.
Zenith completes the Defy Revival collection with the other dial option introduced in 1969, featuring chamfered applied indices with a satin brushed top and glossy black slopes. The radiant silver dial features a faint sunburst brushing created from a 3D scan of a surviving vintage dial. The 37mm octagonal steel case with covered lugs houses a Zenith Elite 670 automatic movement that beats at 4Hz and offers a 50-hour power reserve.
TAG Heuer brings back the classic Seafarer Chronograph it originally made for Abercrombie & Fitch in the early 1950s, which combines a chronograph with a tide time indicator on a colorful, vintage-inspired dial.