15 New Watches You Missed from Omega, Longines, Citizen, Timex and More

Omega expands the Constellation collection with the Observatory, a dress watch that combines classic mid-century Constellation design traits like the pie-pan dial and dog-leg lugs with a high-tech movement certification that allows it to be the world’s first two-hand Master Chronometer watch.

Longines’ entry-level gets a major makeover for 2026, with an updated case, two sizes, lacquer-finished dials with a cleaner design, polished ceramic bezels, a silicon-hairspring escapement and a new mesh bracelet with a microadjustable clasp.

Singer Reimagined gives a performance upgrade to its power-packed three-hander by swapping out its sleek three-part steel case for one in lightweight Grade 5 titanium.

Nomos adds two new dial colors to its flagship daily watch, designed specifically to be a first serious watch. The California dial with a small seconds now comes in olive green and rose pink, available in both the 38mm and 36mm case sizes. You can also choose between a sapphire exhibition caseback or a steel caseback with engraving available. It comes on a velour pin buckle strap or two different steel bracelet options.

Parmigiani Fleurier expands its outstanding, underrated sports chronograph with a striking new colorway the brand calls Silver Verzasca. Inspired by the natural beauty of Switzerland’s Verzasca Valley, the watch pairs a silver clou triangulaire guilloché dial with teal subdials, minute track and integrated rubber strap.

While its bold styling is undoubtedly going to be divisive, this is one of the most unique takes on Citizen’s beloved Promaster Diver. It has the brand’s beloved, proprietary Eco-Drive solar-powered quartz movement that keeps it ticking so long as there’s a light source to draw energy from. However, most interestingly, the ocean-inspired dial is crafted from pigment-free structural ink, which “reflects light in dynamic shades while delivering robust functionality.” It’s also good for depths of up to 200 meters, making it a true diver, and comes with a plant-based BENEBiOL strap.

French concept store Merci offers an in-house watch line under Merci Instruments, and its newest collection is named after the Parisian street it calls home. The Beaumarchais collection features a faceted 36mm steel case with a fixed octagonal bezel and comes on a leather pin buckle strap. There are six different dial colors, each with a distinct arrangement of hour markers, except for one repeat on the black and blue dials. Every dial is framed by a ruler-style minutes track and features stamped metal syringe hands.

Bell & Ross’s 36mm integrated steel sports watch, featuring the brand’s signature square case with four exposed screws, is adorned with its most striking dial yet. An aventurine glass dial plate is set with 18 diamonds of three different sizes held by custom brass settings. They comprise all 12 hour markers, while the remaining form the constellation Aquila as it appears between 10:00 and 11:00.

Not only is this one of the best-looking Luminox Navy Seal watches ever, but it also promotes a foundation that supports American veterans. The Navy Seal Foundation logo is embossed on the dial in glossy black and glows blue with lume in low light. This is a limited edition of 961 pieces.

Credor looks to calm seas for inspiration on this Kuon featuring the brand’s first ceramic dial and the Credor-exclusive Cal. 7R31 hand-wound Spring Drive movement featuring rippling-wave decoration.

While most watch brands are making case sizes smaller, Doxa’s sequel to its most approachable dive watch is two millimeters wider, coming in at 44mm. However, it is also a millimeter thinner. The new collection is available in the standard black Sharkhunter, blue Caribbean and green Sea Emerald, as well as the formerly limited edition burgundy Redcoral and gray fumé Sharkhunter Vintage. Each watch is available on a steel mesh bracelet or a perforated rubber strap color-matched to the dial.

Timex revisits one of its 1970s designs for this Tank-inspired dress watch featuring a rectangular, gold-toned stainless steel case, a two-hand dial with elongated Roman numerals and a railroad minute track, and a quick-release, croc-effect leather strap.

Delma’s Shell Star, a gloriously 1970s diver available with an automatic or quartz movement, now comes in a 41mm steel case. The automatic version uses a Sellita Caliber SW200-1 movement. It is available in black, white, blue, yellow, or orange with a dial, on a three-link steel bracelet or a rubber pin buckle strap.

In what might be the most extravagant Navitimer ever released, the B19 Chronograph Perpetual Calendar is housed inside a full platinum case, including the bezel, crown and caseback. It has a deep blue lacquer dial inspired the color of the stratosphere. It comes on a blue alligator strap with an 18-karat white gold folding clasp, and is limited to 75 pieces.

Citizen pays tribute to 50 years of its light-powered Eco-Drive technology with a special edition of its flagship The Citizen watch. The 40mm Super Titanium watch is powered by the in-house Cal. A060 Eco-Drive movement that’s accurate to within 5 seconds per year and features a hand-dyed green washi paper dial.