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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 26 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as Rolex and Panerai, and enthusiast favorites like Atelier Wen and Studio Underd0g. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Tissot
Tissot PRX 38mm Titanium
Tissot finally adds a sweet-spot 38mm case size to the PRX, while simultaneously introducing a titanium case and bracelet for the first time.
Swatch x Omega Mission to Earthphase Moonshine Gold Beaver Moon
Another month, another MoonSwatch. Swatch continues to tweak its souped-up and Snoopy’d-out MoonSwatch Mission to Earthphase Moonshine Gold with a new limited-edition version each month, where the only thing changed is the theme of the Moonshine Gold moon in the moonphase display. Following up the Sturgeon, Corn and Hunter Moon models, we now have perhaps the funnest yet: the Beaver Moon, featuring a moon that looks like a beaver-chewed tree trunk. Like the other watches in the series, it’s only available for a limited time at brick-and-mortar Swatch stores, this time from November 5 – 20.
Not long ago, Timex launched its Expedition Captone, a refined and modernized take of its iconic field watch. Now, that same watch gets a big upgrade to its movement, swapping the quartz for an automatic. While it retains the same great look (and most of its specs), it no longer requires batteries and will self-wind as you wear it. And for those with more refined tastes, there’s an all-steel version with a link band (for an upcharge).
Japanese boutique watchmaker Minase worked with graphic artist Towa Takaya to create mesmerizing hand-painted dials with original, naturally derived pigments. The 5 Windows, which features a floating dial with gaps between the case frame in the corners, is inspired by Japanese gardens with gently rippling ponds, carefully cultivated plants and thoughtfully spaced rocks. It is available on a black alligator leather strap or a steel five-link bracelet.
Rolex has created a desk clock version of the Submariner that features such hallmarks as a Cerachrom bezel and Chromalight lume. It’s also powered by a new in-house quartz movement boasting a secular calendar that requires no manual adjustment for 400 years.
Atelier Wen’s most ambitious — and expensive — watch to date features both a case and bracelet made of 99.9 percent pure tantalum — a world-first for a non-limited, continuous-collection watch.
Vacheron Constantin Cosmica Duo Grand Complication
Part of a series of exceptional one-offs created by Vacheron Constantin in celebration of the maison’s 270th anniversary, the Cosmica Duo Grand Complication is a reversible, two-sided watch with an absurd 24 complications. Running on the new Calibre 2756-B1 movement, which took four years to develop and boasts an astounding 1,003 components, the watch features a tourbillon, minute repeater, perpetual calendar and a wide array of celestial complications, including sideral time, true solar time and a moonphase that claims accuracy of 1,000 years. One side of the watch features a star chart of the northern hemisphere, while the other side is skeletonized to show off the insane movement.
Dryden’s American-assembled Heartlander field watch is even better suited for daily wear, thanks to a solar movement from the Seiko family — the Epson caliber VS42. It has a 38mm steel case, AR-coated sapphire crystal, comes on a FKM rubber pin-buckle strap, and is available in gray, blue, black and green.
This limited-edition version of Panerai’s iconic Radiomir swaps out the Arabic numerals for Chinese characters on the lower half of its familiar California dial for the first time.
TAG Heuer honors the late Ayrton Senna with this throwback chronograph that uniquely pairs a quartz-powered Formula 1 Chronograph with an S-Link bracelet, the latter being a preferred style of the late Brazilian race car driver.
Chopard Mille Miglia GTS Power Control 2025 Race Edition
Chopard gives us an updated version of its sleeper racing-inspired sports watch with this especially handsome take on the Mille Miglia GTS Power Control. As usual, the watch boasts a 43mm case in Chopard’s brilliant Lucent Steel and features the namesake fuel gauge-inspired power reserve indicator on the dial, which has been given a highly attractive satin finish in salmon. Better still is the addition of a new movement to the line, Chopard’s Cal. 01.02-M, a COSC-certified chronometer with 60 hours of power. The movement’s bridges are decorated with unique engine-inspired “cooling vents,” making the GTS arguably even better looking from the back than the front.
Grand Seiko’s “Skyflake,” a blue-tinted spinoff of the iconic “Snowflake” dial, is now available in a more affordable quartz reference featuring a 37mm Hi-Intensity Titanium case. It is powered by an in-house caliber 9F62 quartz movement, featuring instant date change and an accuracy of ±10 seconds per year. The accompanying three-link bracelet is made of High-Intensity Titanium with a three-fold clasp.
Grand Seiko expands upon its entry-level automatic GMT, the legendary SBGM221, with this snowy-inspired update. It features the same case, movement, and dial layout as the icon but adds a new geometric spiral-patterned textured dial in snow-white.
Seiko shrinks down its modern SNXS to a tiny 32mm but keeps the styling and specs intact while updating the bracelet to be a touch flashier and more comfortable.
JLC updates its wild Reverso Hybris Artistica Calibre 179 with a limited edition that ups the Art Deco vibes of the iconic timepiece. One side of the pink gold-encased reversible dial is skeletonized, while the other features plates and bridges made of pink gold that have been hollowed out by a laser to create 200 tiny windows, each of which has been hand-filled with black lacquer by a single artisan. At the heart of the watch’s in-house movement is JLC’s fourth-generation multi-axis Gyrotourbillon, whose inner cage makes a full rotation every 16 seconds — making it the fastest of JLC’s multi-axis tourbillons. The watch is limited to just 10 examples.
Somehow, the Noah x Timex collaboration just keeps getting better. The fifth chapter in the ongoing partnership retains the Patek Philippe Golden Ellipse-inspired case from the fourth release, and adds the moonphase and date complications from the second and third releases. It improves upon all previous iterations with the dauphine hands and the pointed baton applied indices. The creamy off-white dial comes with a gilded case, hands and hour markers on a black pebble grain leather pin-buckle strap and a steel case, hands and hour markers on a brown pebble grain leather pin-buckle strap.
Luminox has teamed up with the folks at Volition America to craft a highly formidable field watch that combines the classic style with some of Luminox’s most iconic elements. It has a rugged steel case paired with a Carbonox bezel, a 3 o’clock date window, a fabric strap inspired by military flight suits and (of course) Luminox’s signature 25-year lume. Furthermore, the proceeds of this Swiss quartz timepiece benefits a military charity aimed at aiding service members and their families.
Christopher Ward brings back its original in-house complication, the jump hour, in this all-new watch featuring a four-layered dial that makes extensive use of sapphire and Super-LumiNova for a highly original jumping hour watch that looks just as dynamic at night as during the day.
Nodus Sector II Field Titanium DLC Limited Edition Black
Nodus gives its DLC-coated titanium field watch the stealthy revamp it was always meant to have. The 38mm case features a modern take on a field dial, with a military time track on a raised center sector, capped with Nodus’s blue-tinted box sapphire crystal. It comes on a layered TecTuff® rubber strap with a stitched textile center and a titanium buckle. The watch is powered by a Seiko-produced NH38 automatic movement with a 41-hour power reserve.
Newly revived Universal Genève resurrects its most iconic chronograph, “The Nina,” as six one-offs with gold cases, grand feu enamel dials and rebuilt vintage in-house movements, available only in two sets of three.
Studio Underdog teams up with Massena Lab for a cheeky take on a “luxury” watch. This 38.5mm “big-eye,” mono-pusher chronograph has a textured champagne dial, complemented by a green caviar 30-minute totalizer at three o’clock. A tachymeter track is printed along the outer rim of the dial, and the counterbalance on the seconds hand is a champagne bottle silhouette. The limited edition of 200 pieces will go on sale on November 11 at 10:00 AM EST.
Blancpain updates its Fifty Fathom Bathyscaphe with this “blued-out” version featuring a ceramic case, sunburst dial, bezel, lume and even 18K gold rotor all in blue.
Top to bottom, the Casio Vintage AQ-240E is a retro throwback with impeccable vibes. From its rounded rectangular case to its integrated link band, its a sporty, versatile wear. Plus, it has an analog-digital dial, boasting an eye-catching sunray finish and an easy-to-read at-a-glance digital window down at the bottom of the dial. Most impressively, however, its priced at just under $70 — making this a veritable steal of a style piece.
Longines Master Collection Chrono Moonphase 18k Rose Gold
The most respected Longines design among the enthusiast community now stands toe-to-toe with some of the most luxurious watches on the planet, thanks to the upgrade of a solid 18-karat rose gold case. It is otherwise the same watch, with an ETA-produced caliber L687.5 automatic movement, packing a column wheel chronograph module, a moonphase complication, day and month windows and a date pointer. Unlike the steel variety, it is only available on a brown alligator leather strap with a matching gold pin-buckle.
Timex x Peanuts Q Chronograph Snoopy 75th Anniversary
Timex celebrates Snoopy turning 75th with this bracelet version of its Q Chronograph featuring a dark blue dial with the cartoon beagle striking a different pose in all three subdials.