12 New Watches You Missed from Seiko, G-Shock, Timex, Tissot and More

The classic square G-Shock gets a Y2K-inspired makeover courtesy of Korean streetwear label Thisisneverthat. The watch features a frosted transparent resin case and band along with a monochrome black-and-white dial, subtle Thisisneverthat branding and lume-filled markings on the bezel.

The Pacific Diver Chronograph has been a staple of Luminox’s lineup for a few years now, but the two new editions take a bit of a new angle. Yes, they’re still adventure-focused divers suited for aquatic exploration, but the stylistic updates hearken to more above-water activities, namely hiking and exploring forests and mountains. Great-looking in any environment, the watches retain their reliable Swiss movements, stainless steel cases, Carbonox bezels and Luminox’s signature 25-year lume markers.

That’s not a typo. This gorgeous retro dive watch, priced under $2,000, is water-resistant to 2000m, thanks to Certina’s Extreme Shock Resistance case system. This new DS Action Diver has a 43mm titanium case and debuts in four dial color schemes, including a limited-edition collaboration with the Sea Turtle Conservancy. It is powered by a Powermatic 80 automatic movement and comes with a titanium five-link bracelet and a two-piece rubber strap, both secured by a folding safety clasp with a sliding diving extension.

Seiko updates its Presage Classic series with a more versatile 38mm case size and a dial texture inspired by a type of premium Japanese silk.

G-Shock pays homage to its homeland by making over two of its icons, the 5600 and 6900, in the unmistakable style of Chochin, those red paper lanterns marked with red text that hang outside Japanese Izakaya bars. Both styles feature vibrant red cases, dials and straps, with horizontal grooves and overlapping kanji text that runs from the strap onto the dial.

Ulysse Nardin finally debuts a more wearable Freak, shrinking the Freak X from 43 to 41mm and making it thinner thanks to a new micro-rotor movement. An increased water resistance of 100m and a new interchangeable strap system make this the most practical Freak ever.

Tissot updates its professional-grade diver, packing 600m water resistance and a helium escape valve, with a 1mm slimmer case and a new three-link steel bracelet with a sliding diving extension built into the safety clasp. It five new colors, including a steel case with orange, blue and black dials, and a black PVD case with black and blue dials.

Farer is a master at paying homage to specific niche genres from watchmaking history, and this one nails the 1960s auto racing chronograph (read: Heuer, Zenith and Rolex). The tricompax dial is straightforward and easy to read, with a touch of sporty color. It features a historically faithful 38mm case and hand-wound movement. The dial is available in blue, green and burgundy, with each available on 11 different strap options.

In 2025, Timex first introduced its Seiko-alternative dive watch, the Deepwater. It quickly became a fan favorite. But this version kicks things into high gear, swapping the case for lighter, tougher titanium while maintaining its reliable, automatic Japanese movement. It also gets the addition of a helium escape valve, which is especially helpful considering it is also rated for an additional 100 meters of diving depth (bringing the total to 300). While the price is notably higher, the high-performance capabilities certainly ease the pain.

Debuted in 1969 and last seen with a very limited edition in 2019, Doxa’s SUB 200 T.Graph is back in regular production. One of the first purpose-built diving chronographs, this meticulously faithful revival mirrors the original by adding pushers and dual subdials to a SUB 200T. It is powered by a Sellita Caliber SW510 automatic movement with a 56-hour power reserve. The 43mm cushion case comes with a black, blue, silver, or orange dial, and is available on a beads-of-rice stainless steel bracelet or a rubber strap, both with a sliding diving extension clasp.

Timex’s T80 is among the brand’s most iconic watches, hearkening back to the 1980s. Yet, it is still a significant part of the brand’s catalog to this day. In fact, it just got a pair of revised editions, which see the classic case and strap swapped for translucent resin, granting this already legendary timepiece with even more retro flair (a la the era of the N64 and iMac G3). It still boasts the same suite of features, like onboard alarms, a date function, and Indiglo backlight, chronograph functionality and more, but it gets a major boost to its style points.

Spinnaker has a long history of crafting quirky, cartoonish watches that are often a lot more stylish and cool than they ought to be. But this one takes that to the nth degree, combining vintage dive watch styling with an IYKYK fan-favorite character from SpongeBob. And no, that’s not SpongeBob; It’s DoodleBob, his chaotic hand-drawn alter ego. Beyond the character itself, the watch also features a pencil-shaped minute hand, DoodleBob’s catch phrase, “Mi hoy minoy,” on the dial, toon-inspired numerals and a black-and-white color scheme (another reference to the episode). And all of that is lumed and powered by a Japanese automatic movement.