26 New Watches You Might’ve Missed from Citizen, Timex, Breitling, TAG Heuer and More

Sicura returns after a decades-long absense with the Hexa 400, a modern but mid-century-inspired dive watch featuring two distinct bezels: an external 60-minute timer and an internal 12-hour dual-time scale.

The BR-05 GMT debuted in 2021 with a black dial, followed by white and sky-blue dials in the proceeding years, but the sporty, mid-century-modern dial has never popped quite as it does in the new Steel Green. The muted ivy tone radiates with a rich sunburst finish. Its placed in the standard 41mm circle-in-square stainless steel case with exposed screws and is available on an integrated stainless steel bracelet or a fitted rubber strap.

Glashütte Original joins Swatch Group’s growing turquoise dégradé dial club by adding the attractive style to its SeaQ and SeaQ Panorama Date dive watches, both of which are exclusive to the North American market and limited to 100 pieces.

Founded in 1962 and inspired by predecessor units like the Amphibious Scouts and Raiders and Underwater Demolition Teams, the Navy SEALs have remained a steadfast part of the United States Navy. Now, Luminox is paying homage to the SEALs’ mother military branch with this Semper Fortis edition of its iconic diver. Done in full Carbonox, it’s stealthy, lightweight and incredibly tough. It also has a Swiss-made quartz movement and an exclusive Navy-inspired dial with the slogan “Semper Fortis” (and its translation, “Ever Strong”) emblazoned upon it. Just remember: only 775 examples exist.

Mido’s pared-down integrated sports watch gets a suave all-black makeover. The existing black dial and black fitted rubber strap from the model’s debut lineup are joined by a black PVD coating on the case, crown, bezel and caseback. The faceted case and octagonal bezel are finished with the same contrasting brushing and polishing.

Ming adds a hammered pewter dial to its sporty titanium 37 Series, with the dial produced by Malaysia’s 141-year-old pewter manufacturer, Royal Selangor.

Hodinkee teams up with Doxa for a more compact version of the latter’s legendary vintage Army dive watch, featuring a grain-textured dial, “Hodinkee Grey” accents and a 39mm steel case with a raw finish.

In three-way collaboration with Bamford Watch Dept and Team Ikuzawa racing, the ‘Glassbox’ Carrera gets a gorgeous red-and-white retro revamp. The textured sector dial and ornate 30-minute totalizer at 6:00 are based on TAG Heuer stop watches from the 1980s. It comes with the Carrera’s standard seven-link steel bracelet, as well as a two-piece striped textile strap and perforated leather racing strap, both with stainless steel folding clasps. This limited edition of 150 pieces comes in a decorative steel toolbox that includes a Team Ikuzama travel pouch and two charms.

Timex’s Deepwater Meridian 200 is only a couple of years old, but it has already become a fan-favorite among brand loyalists. This latest version breaks the mold a bit, however, by turning the stylish diver into arguably a more utilitarian everyday watch with just a few impactful tweaks. For starters, this watch gets an automatic movement, which isn’t novel, per se, but isn’t standard (its siblings are mostly quartz). But it also gets a new GMT complication (and matching bezel, swapping out the dive timer), making it ideal for travel, too.

Canadian indie watch brand Héron brightens up its decompression dial with a white background and a steel unidirectional countdown bezel. The 39mm hardened steel case provides 250m water resistance. It is powered by a Miyota Caliber 9039 automatic movement with a 42-hour power reserve, and is available on a three-link steel bracelet or a white FKM rubber pin buckle strap.

Moser makes its ultimate grail watch even more desirable by adding a “Cosmic Rain” dial to its Endeavour Minute Repeater Cylindrical Tourbillon Skeleton Cosmic Rain. A space-inspired twist on the brand’s usual fumé enamel dials, the time-telling subdial applies the fumé enamel finish to a sparkling aventurine domed base featuring hand-set strips of mother-of-pearl resembling a meteor shower against a starry sky.

Baltic finally adds a date to its flagship Aquascaphe dive watch, with the option available in all four colors and both 39.5mm and 37mm case sizes.

The famed German watchmaker renews its role as the official timekeeper of the Sachsen Classic, a rally race dedicated to German cars from the 1970s and 1980s, by diverting from the more traditional Noramis Chronograph of years past in favor of the square Averin Chronograph. The square bicompax dial, fencepost hands and 6:00 date window recall TAG Heuer’s iconic Monaco, but this watch stands on its own merit with an in-house Caliber UNG-27.S2 automatic movement. It comes with an orange rubber pin buckle strap, as well as a black leather perforated strap with an orange lining and a stainless steel folding clasp.

Swiss independent watchmaker Baillod strips the Chapter 7 Skelton of its anthracite PVD finish, revealing the stainless steel core beneath. The faceted case and integrated H-link bracelet are finished with vertical satin brushing on the flat surfaces and polished chamfers, including the 10-sided fixed steel bezel. The skeletonized dial and Soprod Caliber P024-SQ automatic movement allows a clear view from the dial straight through the sapphire caseback. It is also available on a sky blue fitted rubber strap with a stainless steel deployant clasp.

Hanhart’s most famous watch is the 417 ES, an all-black pilot’s watch with a signature red bezel mark at 12:00. Funny enough, when the German tool watch brand made its first true dive watch in 2024, it only came in blue. Now, it finally has a color scheme that matches its aeronautical companion. This serious dive watch features a fully-lumed ceramic bezel, automatic helium escape valve and 300m water resistance. It runs on a Sellita Caliber SW200-1 automatic movement.

Citizen adds a black-and-gilt color scheme to the Tsuyosa Shore, featuring rose-gold-tone plating on the hands and hour markers, along with matching printing on the dash minutes track and bezel track. The grainy-textured black dial has a fumé fade. The 40mm stainless steel case comes on an integrated three-link President-style bracelet. It is a limited edition of 12,000 pieces, available in August.

Todd Snyder presents another remix of the original 34mm Marlin, reviving the steel mesh bracelet and adding Roman numerals to the dial, paired with the original handset. This quartz-powered masterpiece is available in steel, pink and sky blue dials. It goes on sale July 28th.

Christopher Ward’s signature integrated sports watch gets a full titanium case and bracelet decorated with a set of five vibrant crystalline dial textures inspired by rock candy. Dubbed Pic’n’Mix after the British candy tradition, each watch comes with an interchangeable titanium bracelet and rubber strap matched to the dial colors. It is powered by a COSC-certified Sellita Caliber SW300-1 automatic movement and is limited to 50 pieces of each color.

Grand Seiko partnered with Reeds Jewelers to offer a special “Peach Blossoms” dial, placed on the iconic 40mm Spring Drive Heritage. It is a limited edition of 30 pieces, available exclusively at the Reeds Jewelers Grand Seiko Boutique in Atlanta, Georgia. The dial links the regional importance of peach trees along Japan’s Achi River and in the American state of Georgia. It features a High-Intensity Titanium case and bracelet, and runs on a Grand Seiko Caliber 9R65 automatic movement.

Hamilton introduced a power reserve meter to its hand-wound Khaki Field watch in 2025. Now the pragmatic complication, which debuted in black and white dial options, comes in blue and olive green. It has a bead-blasted 40mm stainless steel case and comes on either a color-matched nylon NATO strap or a bead-blasted stainless steel three-link bracelet.

The two best versions of the Tsuyosa finally come together for the first time in a 37mm case with the Caliber 8310 automatic movement, packing an improved 60-hour power reserve. Unfortunately, it debuts with only one color option: a full gold-tone case and bracelet with a textured white dial. If this is a soft launch of a new line, it will be the best version of the Tsuyosa yet.

Bell & Ross has a long history of making pilot’s watches. In fact, the brand’s signature square case is directly inspired by aircraft cockpit instruments. Yet, even by its standards, this Swiss automatic watch is unusual. Inspired by an oft-overlooked form of aviation, its features a rotating helipad dial disc to track hours, helicopter fuselage for minutes and rotary blades for seconds. Despite its playfulness, it still maintains the same dedication to precision and accuracy, as always.

Citizen updates its indigo-dyed Washi Paper line with a ‘Japan Blue’ dial using pole-wrap shibori dyeing. The traditional Japanese technique involves wrapping washi paper around a pole, then scrunching it up to create a tie-dye-like effect. The process was repeated multiple times for each sheet to add depth to the effect, and as a result, no two dials are identical. It features the same 40mm Super-Titanium case with a Duratect Platinum finish for a lustrous shine and 100m water resistance. It is powered by the Caliber A060 Eco-Drive quartz movement, which is accurate to +/-5 seconds per year and features a perpetual calendar date complication and an independently adjustable hour hand.

RGM Watch Co. of Lancaster, Pennsylvania, offers what is believed to be the first appearance of Snoopy on a grand feu enamel dial. The multi-step firing process produces some of the most elegant watch dials on the planet, and elevates the cartoon beagle to the heights he deserves. Each dial, available in white or sky blue, is set in a hand-tooled case of stainless steel or titanium, and powered by a customized Sellita Caliber SW300-1 automatic movement. Each watch is made to order and comes on a perforated leather pin buckle strap with a rubber lining.

Christopher Ward expands its flagship Sealander collection to include every dial color option, from black and white to pink and pistachio, in every case size. This covers the time-and-date C63 Sealander in 36mm and 39mm, as well as the C63 Sealander Automatic GMT in 36mm, 39mm and 42mm.

In what may be James Bond’s most stylish onscreen appearance, Sean Connery wears a Breitling Top Time Chronograph while driving an Aston Martin DB5 in 1965’s Thunderball. The Swiss watch brand and British car company, linked through an F1 partnership, pay homage by imbuing the Top Time with automotive design language. It has a cushion case, a wooden internal bezel and rounded square subdials. “Aston Martin DB5” is written on the bezel and the brand’s shield logo is etched into the crown. It is available in three limited edition variations.