Ever since Nike dropped the Vaporfly 4% in 2017 and invented the modern super shoe category, pretty much every running brand has been implementing carbon fiber in their own footwear. However, the strong, lightweight material is typically only used on the interior of the midsole; you know it’s there but you don’t see it (with the occasional exception, of course).
New Balance has also used carbon fiber plenty, from the very first 5280 to the current flagship FuelCell SuperComp Elite racing shoe. But with the latest version of its 2010 lifestyle sneaker, the brand has yet to really employ exposed carbon as an aesthetic element.

From cars to sneakers
Much like we’ve seen in the automotive and watch industries, where carbon fiber might get showcased front and center, New Balance has now done the same for its new silhouette. This time, it transitions from its running catalog to one of its most popular streetwear shoes in recent years: the 99X-inspired 2010.

Luckily, the footwear icon doesn’t go overkill with the material. Exposed carbon can really only be seen embedded in the upper, right below the top of the laces and around the heel area, as well as at the side of the tongue.





