It’s not often that a familiar sneaker successfully blends 2000s-era aesthetics with traditional Japanese influences while still preserving the DNA that made it popular in the first place, yet New Balance’s latest take on the beloved 2010 manages to do exactly that without missing a step.
The New Balance x Beams 2010 pays homage to the legendary Japanese clothing brand’s 50th anniversary while preserving the iconic styling that defines the silhouette.

True blue
The New Balance x Beams 2010 is a collaboration that feels so natural, you may not even realize this is a partnership sneaker at all.
The new kicks pay homage to Beams’ 50th anniversary through a new Navy variation, which layers multiple shades of blue to create a textured yet classic silhouette.






