Hoka’s never been one to shy away from bold designs.
Like Crocs or Birkenstock, the brand was built on a premise of performance-first footwear, no matter how strange its shoes might look compared to the competition.
It’s slightly fitting, then, that the Ora Primo, which now comes in two new fall-friendly colorways, could pass as an unofficial collaboration between all three companies (even if Hoka is the only name to be found on the box).
In other words, it combines utility, personality and comfort into a single silhouette, complete with oversized proportions and slip-on wearability.
Eye-catching comfort
Easily the most eye-catching model in Hoka’s recovery lineup, the Ora Primo features tiny raised dimples on the footbed, designs to promote blood flow after workouts.
Whats more, the chunky, on-brand midsole acts a soft bed of cushion for tired legs.
