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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 20 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as Vacheron Constantin and Breguet, and enthusiast favorites like Christopher Ward and Studio Underd0g. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Breguet
Breguet Expérimentale 1
Breguet’s final 250th Anniversary release combines two new inventions — a 10Hz tourbillon and a magnetic constant-force escapement — to create a revolutionary mechanical watch accurate to within 1 second per day.
Vacheron Constantin Traditionnelle Perpetual Calendar Ultra-Thin
By toning down the bling, Vacheron Constantin made its 36mm automatic perpetual calendar a perfect luxury-tier daily dress watch. Gone are diamonds and mother-of-pearl dials, replaced by subtler, but still impressive, solid gold cases — one white and the other pink. The in-house caliber 1120 QP automatic movement is only 4mm thick, allowing for an 8.4mm tall case.
Seiko Prospex 1965 Heritage Diver’s Watch Save the Ocean Limited Edition
Seiko pays tribute to the pristine waters of the ocean surrounding Okinawa with this turquoise-dialed, limited-edition take on the Prospex 1965 Heritage Diver.
Todd Snyder and Timex have outdone themselves. The new 38mm, time-only Olive Marlin sports a sunburst dial in the designer’s signature color. It is powered by an automatic Miyota movement, and comes on a brown embossed alligator leather strap with a pin buckle.
TAG Heuer Carrera Chronograph x Fragment Limited Edition
Legendary Japanese designer Hiroshi Fujiwara, founder of the streetwear brand Fragment, applied his signature opulent, monochromatic minimalism to the Carrera Chronograph. Based on the new 39mm glassbox design, it has a matte black opaline dial with no numerals on any of the tracks, except for the tachymeter. The date window is placed at 12 o’clock, and features Fragment’s lightning bolt logo for 1 and 11. It is powered by the TAG Heuer caliber TH20-00 automatic movement with a 4Hz beat rate and an 80-hour power reserve. It is a limited edition of 500 pieces.
A vibrant new addition to the brand’s beloved Master of G lineup, this take on the legendary Frogman diver is inspired by Poison Dart Frogs of Central and South America, hence its bright green and black colorway. However, its colorway isn’t the only unusual element. Instead of a traditional steel case, this one features a lighter, tougher titanium one, which is wrapped in resin that extends to the integrated strap. It’s also good for depths of up to 200 meters and has a bevy of onboard features powered by its Tough Solar movement.
Christopher Ward x Studio Underd0g The Alliance 02
Christopher Ward and Studio Underd0g team up for the first time to create, of all things, a pocket watch. The 44mm stainless steel case is of CW’s Light-catcher variety, and the manually wound movement inside is Ward’s in-house Cal. CW-001 movement. The fully lumed, layered sapphire dial comes courtesy of Studio Underd0g.
Panerai outfits its Luminor Marina with a bronze case for the first time ever, while retaining the model’s signature sandwich dial, crown lock and 500m water resistance.
One of the most radical interpretations of Zenith’s iconic chronograph ever, the Defy Extreme Chroma combines a 200m-water-resistant angular case with a colorful skeletonized dial treatment and the Cal. 9004 movement capable of tracking 1/100ths of a second on its central chronograph hand.
Moser’s uber-cool version of its steel Streamliner sports watch features a light-absorbing Vantablack dial, pixelated hands with Globolight solid ceramic lume inserts, and a 3D-printed titanium crown.
Norqain luxes up its lightweight, ultra-comfortable Wild One Skeleton 39mm sports watch by swapping out its Norteq carbon fiber top plate for one in 18K 5N red gold.
JLC throws it back to the ’90s with this 30th-anniversary edition of the brand’s Master Control dress watch that takes direct inspiration from the original version that debuted in 1995. That means a smaller 36mm case, a silvered sunburst dial, a stitched camel ostrich leather strap and a closed caseback bearing the name of the brand’s 1,000-hour control test, established in the early ’90s for the Master Control series. Powering the retro dress watch is JLC’s Calibre 899 automatic movement, which boasts a 70-hour power reserve and measures a scant 3.3mm thick. The Master Control Classic is limited to just 500 examples.
Apple Watch co-designer Marc Newson lends his creative touch to this iteration of Ressence’s unique oil-filled mechanical Type 3, featuring a gray dial with black and yellow accents and an integrated rubber strap.
Swatch x Omega MoonSwatch Mission to Earthphase – Moonshine Gold ‘Cold Moon’
Swatch gives the latest entry in the Mission to Earthphase – Moonshine Gold series a snowy makeover with a pure white dial, case and strap. This time, the gilded moon on the moonphase complication has a snowflake emblem. It will be available on December 4. After that date, while supplies last, it will only be available for purchase when it is snowing anywhere in Switzerland.
Doxa and Topper Jewelers revive their Great White color scheme in the SUB 250T GMT. The standout feature is a fully lumed dial, with the entire white area glowing bright blue in low light. The hands, dial and bezel details are coated in blue lacquer, and the date complication has been removed. A two-tone GMT track is on the rehaut, and Doxa’s signature sawtooth bezel contains a 60-minute countdown timer and a non-decompression timer track. It is a limited edition of 100 numbered pieces, available exclusively from Topper Jewelers, and comes with both a stainless steel bracelet and a rubber diving strap.
Baltic’s Prismic is as classic as a dress watch gets, with a 36mm case, dauphine hands and small seconds, now the stone dial version is readily available. There are four options available — Pietersite, Pink Albite, Bloodstone, and Dumortierite — which differ from the three limited-edition stones offered in 2024. It runs on a La Joux-Perret caliber D100 hand-wound movement and is available on a steel mesh bracelet with fitted ends and a sliding clasp or a leather pin-buckle strap in black or tan.
Released in the shadow of Breguet’s groundbreaking Expérimentale 1 to close out Breguet’s 250th Anniversary celebration, the Classique Répétition Minutes 7365 stands alone as the maison’s first-ever water-resistant minute repeater. Utilizing a brand-new movement with a higher beat rate and power reserve than previous Breguet minute repeaters, the hand-cranker boasts an impressive stated accuracy of +/-2 seconds per day and runs for 75 hours when fully wound. The case and movement are both in the brand’s proprietary Breguet Gold alloy, with the former using the design language that debuted earlier in 2025 on the acclaimed Classique Souscription. Lastly, there’s the gorgeous dial, which is made of white gold and coated with Bleu de France enamel. The 30m-water-resistant watch is limited to just 25 pieces.
Microbrand Awake pays tribute to the 2000s cult-classic film duology Kill Bill with this blood-splattered version of the brand’s Son Mài watch. As always, the dial features traditional Vietnamese Sơn Mài lacquer, but here it’s applied in a bright yellow fumé with stylized pops of red resembling blood. A crossed pair of katana blades appears at 6:00, while the matte black Barenia calfskin strap features a yellow lining and yellow top-stitching to complement the dial. The watch is limited to just 88 pieces and is priced at €1,980 (~$2,311).
Raymond Weil teams up with esteemed horological artist seconde/seconde/ for this irreverent take on dress watch “rules.” A special version of RW’s recent Patek Ellipse-inspired Toccata Heritage, the watch’s dial features markings cheekily indicating how much of your shirt cuff should cover the watch for different situations: biz casual, semi-formal and formal. The dial is also split in half, with the darker side intended to be hidden under your cuff at all times. The whole thing plays with the idea of outdated dress codes related to watches in seconde/seconde/’s typical fun fashion. Limited to 50 pieces, the watch is available from Raymond Weil for $2,075.
Fears Brunswick 38 ‘De Stijl Edition’ for Ace Jewelers
Fears teamed up with famed Dutch dealer Ace Jewelers for a limited edition of the Brunswick dress watch. Brunswick’s signature steel cushion case frames a dial inspired by the De Stijl movement. This Dutch abstract art movement began in 1917 and was characterized by breaking down images and objects into basic geometric shapes and fundamental colors. Rather than simply reproducing an existing painting on the dial, Fears created a somewhat legible watch dial adhering to the De Stijl principles. Blocks are placed approximately where hour markers would be located, and the small seconds dial features its own blue square. It is powered by a La Joux-Perret caliber D100 hand-wound movement and comes on a black buffalo leather strap. It is a limited edition of 50 pieces, available exclusively from Ace Jewelers.