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We've been fans of the Santa Cruz 5010 since long before that was its name, and the 2021 version just got an all-new upgrade. The new 5010 now features Santa Cruz's lower-link VPP (Virtual Pivot Point) suspension that you may recognize from burlier models like the Nomad and the Bronson. And following the trend of modern bikes, the 5010 gets a slightly slacker head tube angle and a longer reach. It's is an efficient peddler, but is fully capable of getting rowdy when the conditions call for it. Plus, as per usual, the colorways across the entire 2021 Santa Cruz line do not disappoint. If you're in the market for a new trail bike, Backcountry has a full stock of different builds and sizes in the new 5010, as well as the rest of Santa Cruz's 2021 lineup.
She Surf, a new book from Gestalten, unveils the world of female surfing in over 200 pages of inspiring words and photos.
Apple's new breed is coming this fall, and you'll at least want to see one.
Supporting charitable endeavors makes buying a new watch all the more fun.
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A bottom-shelf beauty no one but you and the people who work the liquor store know about.
Old is gold.
Low-mileage "Radwood" era cars have been going for bonkers prices, but this may be the craziest of them all.
These handsome, tabletop alarm clocks make the case for ditching your smartphone’s alarm.
This handwound travel alarm from HODINKEE recalls vintage models from the early 20th century.
From Todd Snyder, Everlane, Bills and more.
The Genesis G70 is a great reasonably-priced sport sedan made better with a stick shift. At least...it was.
The origins of Seiko's lauded "zaratsu" polishing might not be as exotic as you think, but the technique remains as impressive as ever.
What we know about Dance, the intriguing urban cycling concept from the founders of SoundCloud.
Chargers and earbuds are probably out, but a better Lightning cable may be in.
JLR is working on new technology that could reduce distractions — and keep cars more sanitary.
The biggest summer bummer will be not sitting in the new Sunflow beach chair.
All of today's best deals.
Today in Gear: Your Daily Recap of Our Top Stories