The story of the Apple Car is a long, complex one. Apple, reportedly, was working on an autonomous car under the name "Project Titan" last decade. The project was then presumed to be on the back burner, if not dead entirely, after Apple laid off 200 employees affiliated with the project. Then late last year, it seemed to burst back into life; Reuters reported that Project Titan was back on in December, and that Apple wanted to get its very own car into production by 2024.
Meeting that ambitious timeline would probably require Apple — which, keep in mind, has never made a car before — to partner with an established automaker with established logistics and supply chains. At current valuations, Apple has enough cash on hand to buy Ford (or almost any other carmaker) if it wanted to. But according to a Korea Economic Daily report discovered by MacRumors, Apple may be in negotiations with Hyundai Motor Group to build the car.
At first, Hyundai confirmed the talks but later downplayed them, noting the discussion is "at its early stage" and "nothing has been decided." Hyundai then amended that statement with an even more vague one that left Apple's name out entirely.
If Apple were to attempt to build a new car to take on established automakers, Hyundai Motor Group — which has been on a hot streak of producing award-winning cars under its Hyundai, Genesis, and Kia brands for several years now — would seem like a natural fit. Partnering with Apple on an autonomous vehicle would be one of many futuristic projects Hyundai has on its plate, including launching its new Ioniq EV brand this year and a partnership with Ineos on hydrogen technology.
It's not certain why Apple would suddenly want back into the vehicle game in full force. But one might speculate that investors' mind-blowing evaluation of Tesla this year may have have them thinking that there's money to be made in melding Silicon Valley and carmaking.
Engineered for homes with pets, the Dyson V8 Animal captures dust, animal hair and allergens, and deep cleans carpets. Keep your house in order and pet hair at bay.
One of the most important things when packing is efficiency and organization. These packing cubes from Eagle Creek are one of our picks for the best packing cubes you can buy.
Weighted blankets have been proven to reduce stress and anxiety and help you sleep better. Now, you don't need to worry about overheating because this one is optimized for a cool night's sleep.
The Spot from Black Diamond is our pick for the best headlamp you can buy. It is simple, extremely effective and has all of the small features that make a headlamp worth having.
AirPods Pro have been hovering around $200 for a while now, which is a great deal. Competition is now fierce in this headphone category, but the quick pairing and native integration with Apple devices still make the AirPods Pro tough to beat.
This summer we'll hopefully be able to share drinks with friends again, but regardless, this 64oz container from Hydro Flask keeps glass out of parks and drinks in your hands.
Since many of us are going to be spending our days away from the comfortable chairs and desks of our office for a while longer, it may be time to actually invest in a nice chair for the home office.
As Nike has stepped its game up, so have other elite running brands. The Carbon X is Hoka One One's foray into running shoes with a springy carbon plate for efficiency and a propulsive ride.
Nike is revolutionizing running and running shoe tech with its NEXT% series — these are the ultimate runners for daily training. These rarely go on sale, so pick some up while you can.
Dyson makes some of the smartest home appliances around, including its exceptional fans and air purifiers. This one has both — a combo that will come in handy for allergy season and as temperatures warm this spring and summer.
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When you're not using it, it functions just like any other mirror in your house. When you turn it on, Mirror reveals an LCD panel with stereo speakers and access to hundreds of workout classes.
It is just about time to start hanging out outside, thank goodness. This Adirondack chair takes one of the most classic outdoor chair silhouettes and twists it just a bit to make it distinctly DWR, which we love.
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