Iacono intimated that three new Lexus vehicles should be arriving in the near future, and dealers are “very, very excited” about what’s coming. Perhaps most excitingly, he referenced a niche, high-end “ultimate” off-roading SUV that will be a new flagship for the brand.
“From what I know of what that vehicle is, it’s going to be pretty cool,” Iacono said. “It’s one of those niche vehicles where I don’t think they’ll be looking so much at volume, but more of as a halo in that space. I think there’s a cool factor in having Lexus give us a vehicle, at low volume, but something that brand is not really known for.”
The second vehicle he mentioned is a three-row “people-mover” crossover that’s bigger than the stretched, three-row Lexus RX. Iacono says that that SUV should arrive at dealers relatively soon.
He also reiterated multiple times that it was a matter of when, not if, Lexus would be scoring an electric car. Toyota has told us two new EVs will hit the American market this year; one of those could be that Lexus.
All three new vehicles would make a ton of sense sense. The RX does a lot of heavy lifting in the Lexus SUV lineup; the UX and NX are too small for family use, and families that want something larger than an RX only have ancient, body-on-frame off-roaders to choose from. Offering both a range-topping SUV and a practical volume-seller make sense.
And the EV future is fast becoming the present, so Lexus needs one of those in the lineup to keep customers from wandering off to a Tesla showroom.
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