Steve McQueen may not be the greatest actor of all time, but for a distinct period in the 1960s and 70s, he was known as the coolest man alive — cool enough, in fact, to earn the moniker "The King of Cool." He was also a gear enthusiast, affiliating himself with brands like Tag Heuer and Persol. (We like to think he would be a Gear Patrol reader if he were alive today.)
McQueen rode a 1962 Triumph TR6 in a famous scene from a Nazi POW camp in the movie The Great Escape. It was backdated aesthetically to look like a bike that could have existed during the Second World War (which was enough to pass muster in '60s filmmaking). Here in 2021, Triumph is commemorating that with a new (and awesome-looking) Scrambler 1200 Steve McQueen Edition.
The base bike is the Scrambler 1200 XE, the more robust, off-pavement-ready version. The Steve McQueen Edition, which will be produced in a limited run of 1,000 units, adds Steve McQueen branding on the tank and the handlebar clamp. It also receives a custom Competition Green paint scheme, and packs has a host of premium Scrambler accessories. And, perhaps crucially for some buyers, the bike will come with a certificate of authenticity signed by both Triumph CEO Nick Bloor and Chad McQueen, son of Steve.
Triumph will sell the Scrambler 1200 Steve McQueen Edition for $16,400 — a $1,000 premium over the Scrambler 1200XE. The bike will become available June 2021.
Similar to the Ford Mustang Bullitt, the McQueen Edition Triumph requires one to resolve a particular product conundrum. Steve McQueen is undoubtedly cool, and this Steve McQueen affiliated bike is cool and tastefully executed. But does deliberately paying a premium for the Steve McQueen Edition make you cool?