Porsche Is Giving One of Its Most Popular Sellers a Premature Goodbye

Last fall, Porsche confirmed that production of its gas-powered Macan would end by mid-2026. Though the German automaker now has a successor planned to hit the market in the next couple of years, this means that the EV will soon have to shoulder the nameplate until it arrives.

Based on the recently published Q1 sales reports, it seems the compact all-electric SUV will have quite the challenge ahead of it. Despite posting a strong start throughout 2025, the Macan EV isn’t currently picking up the slack of its internal-combustion counterpart.

Porsche

As a result, even with the popularity of the ever-iconic 911, the automaker is currently down for the year. Porsche’s sales are showing a 12.5 percent decline in the United States and a 15 percent decline globally.

Porsche’s Macan reversal

Now, it’s not like the brand had much of a choice to kill off the internal-combustion SUV. As a 12-year-old platform, the aging Porsche Macan failed to reach the latest EU cybersecurity regulations, so the automaker has already pulled it from European markets.

Porsche

Nevertheless, even accounting for those omissions, the gas-powered Macan is currently outperforming the EV. Porsche moved 10,130 internal-combustion models throughout the first quarter, a number that makes up more than half of the nameplate’s 18,209 combined sales.

It’s a notable statistic, as the Macan is Porsche’s second-best-selling model after the Cayenne. The total count is down by 23 percent year over year through the end of Q1, so customers’ buying preferences have clearly changed following the discontinuation of EV tax incentives in the United States.

Of course, had Porsche not previously planned on making such an aggressive electrification ramp-up, an updated model might be ready and waiting in the wings. As is the case with many automakers, though, the subsequent pivot means things haven’t exactly gone according to plan.

Porsche

Accordingly, the brand’s other vehicles will have to help carry the lineup until its follow-up arrives.

The icon remains a hit

Unfortunately, those prospects aren’t looking much more promising at the moment. While the 911 recorded an 83 percent year-over-year increase in the United States and a 22 percent increase overall, it was the lone bright spot in the automaker’s reports.

Porsche

After all, in addition to ending production of the gas-powered Macan, Porsche has also discontinued the 718 with no immediate successor in sight. As a result, sales fell to just 1,792 globally and to a total of 206 in the United States.

The rest of the lineup hasn’t escaped unscathed, either. U.S. Panamera deliveries dropped from 1,486 cars to 983 cars, and even the Cayenne posted a decline at 4,816 sales versus 5,331 over the course of Q1 2025.

While Porsche is hopeful that the upcoming Cayenne Electric will be able to wow buyers with its forward-thinking tech and next-level performance, its impact may be hampered by the cooling EV market.

Porsche

At least if the Taycan’s numbers are anything to go by. Following a total of 1,019 deliveries in the United States throughout Q1 last year, the model found just 607 buyers during the same period in 2026.

In any case, much as the Macan might not be something that draws enthusiasts in, it’s clearly an important cash cow for Porsche. It takes more than the 911 to keep the lights on, and the brand is also losing an accessible entry point in the 718.

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