Watches, as we know them, are a constant reminder that time is linear, but they obscure the fact that it is also infinite.
Almost all watch and clock dials track the current day, and many give you a specific location in time, ranging from a day of the month to a perpetual calendar. But none give you a grand view of your place within a lifetime or longer, counting how far you’ve come and how much farther you have left to go.
Except this one.

Welcome to Power Moves: Diving deep into the product and brand moves that can change where a category is headed. Discover more here.
Shohei Ohtani tasked Seiko’s design team with creating a constant reminder of that broad temporal context for him to wear on his wrist. If anyone outside the brand could command such an ambitious goal, it’s Ohtani.
The world’s greatest baseball player is from Japan, a country that reveres “America’s Pastime” more than any other, even America. A Michael Jordan in the 1990s-level of fame earned him an unheard-of sponsorship as the face of Seiko.




