Porsche’s Clever New Patent Parallels Swatch’s Latest Viral Sensation

The recent Swatch x AP Royal Pop collab has proven to be an incredibly polarizing release, and it’s not just because of the brands involved.

Being part of the Swatch POP line, it hinges upon a playful modularity allowing for use as a pocket watch and even a desk clock. Consequently, it’s a little compromised as a traditional timepiece.

All that is to say that I couldn’t help but see some similarities in a Porsche patent that recently surfaced. However, whereas the Royal Pop is complicated by its design, I’d argue that Zuffenhausen’s take would allow it to fully realize its potential.

Porsche

A new kind of Sport Chrono

That’s because the documentation, as discovered by Carbuzz, illustrates a Sport Chrono lap timer. Unlike those you’ll currently find in many well-optioned 911s, though, it’s removable.

Accordingly, Porsche describes integration by way of a push-push mechanism allowing for both attachment and removal. In keeping with the Sport Chrono’s free-moving form factor, it would also feature its own dedicated battery so that it could run independent of the car.

Porsche

Much like Swatch’s Royal Pop, then, Porsche imagines the clock as a piece that exists outside of any single configuration. To that end, the patent states that owners would be able to “insert the watch into a compatible mobile holder, for example a wristband or a case, and to use it as a wristwatch or pocket watch.”

It wouldn’t just be for novelty’s sake, either. Through the integration of WLAN, Bluetooth or even onboard electrical connectors, Porsche’s patent describes the Sport Chrono as being capable of acting as an ignition key. Taking it off your wrist and plugging it into the dash would activate the vehicle and allow for normal engine startup.

Porsche

Full-circle Porsche Design

That kind of functionality alone amounts to a pretty cool value proposition for Porsche enthusiasts, and that doesn’t even address the many (literal) material possibilities that come with this kind of Sport Chrono design.

I mean, the patent documents don’t mince words: “Due to the risk of theft and the associated insurance classification, high-quality materials such as precious metals or gemstones are not used for manufacturing the clock.”

Porsche

However, thanks to “the possibility of removing the clock,” Porsche states that the unit’s “attractiveness and value” would no longer be limited by the use of “inexpensive materials.”

Much as that might just sound like an excuse to squeeze more money out of 911 owners, I think it’s a move that makes perfect sense in the context of the brand.

Porsche

After all, the Porsche Design arm currently offers a selection of watches that are made to match the Sport Chrono package with their distinctive dial designs and genuine Porsche leather straps. For the brand to make a piece that could combine that same level of luxury along with genuine automotive functionality would bring the effort full circle.

More to come

Like all patents, these Porsche filings don’t guarantee production. Still, they make for an interesting intersection between the automaker’s cars and its horological efforts, and they show that it’s continuing to pursue innovations beyond performance.

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