A New Apple Fitness Subscription Package Could Rival Peloton

The app gives subscribers access to instructional videos and workouts — with tracking, of course.

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Update: From what we heard during today's Apple announcements (and read later), the new Fitness Plus subscription will cost $10 per month or $80 per year, and up to five people can access it. You'll get three months free with the purchase of an Apple Watch, and it'll be bundled into Apple's new Apple One subscription (more details here). A few other quick takeaways…

The subscription will offer 10 different types of workouts, including strength, HIIT, yoga, cycling and treadmill modalities, with many routines requiring nothing more than dumbbells or simple bodyweight. Apple Music will be integrated so you can sweat to a soundtrack.

In line with the Apple Watch’s biometric tracking capabilities, you’ll be able to see key stats like heart rate and calories burned. You’ll get realtime feedback and guidance, as well as a data summary at the end of every workout.

Subscriptions will be initially available to users in Australia, Canada, Ireland, New Zealand, the United Kingdom and the United States.

See original post on this topic, published last month, below.

Peloton might find itself with a new rival in the virtual workout space this fall. According to information uncovered by MacRumors, Apple is working on a subscription-based fitness app. There's little information to go on at this point, but it's expected that the app will roll out across the iPhone, Apple Watch and Apple TV, and will include guided content for a range of activities including running, cycling, strength training, yoga and more.

It's believed that Jay Blahnik, Apple's director of fitness for health technologies, spearheads the initiative. Blahnik was instrumental in developing the fitness and health features already present on the Apple Watch, which has proven itself in some studies to be the most accurate at measuring heart rate and calories burned, both of which are key in contributing to other activity metrics. Previously, Blahnik worked at Nike developing its suite of apps, including Nike+ Running and Nike Training Club.

There's still no confirmed information about how much the subscription will cost, but Peloton, Mirror and others have already proven that there's an appetite for such programs, particularly as gyms remain closed due to pandemic concerns. It's expected that the app will be available along with iOS 14, the next iteration of Apple's operating system that's set to debut later this year.

Word on the street is that Apple will give the app a straightforward name a la Wallet or Clock — "Fit" or "Fitness" are the likely contenders — but for now it's going by the codename "Seymour."

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