As the number of bourbon whiskey enthusiasts has grown, so too has the number of bourbon whiskey content creators. Most, sadly, simply aggregate what amounts to bottle porn from the feeds of collectors, importers, stores and hoarders – cases of Pappy, discontinued Japanese whiskey and personal whiskey bars that could put a kid through college. These five accounts are not like that. From an insider's look at craft distilling to the most prolific whiskey reviewer on the internet, these follows are worth the scroll.
Suggested Retail Prices are just that; suggested. In the whiskey world, where $50 bottles regularly go for hundreds, it helps to have a price guide. That's what makes this account one of the only must-follows in the whiskey IG world. In short: this account ensures you don't get ripped off.
The Instagram account for who might be the most prolific active spirits reviewer on the internet. He posts reviews on his website and Reddit, and has catalogued nearly 2,000 thus far. Follow him for quick takes on popular and soon-to-be-popular whiskeys. It's whiskey reviewing without the mustache twirling.
Let Las Vegas cowboy and cofounder of this Nevada whiskey maker Aaron Chepenik be your whiskey pathfinder. To the benefit of everyone, Chepenik runs the company account as if it were his personal account – 10-minute long videos exploring how proof changes affect taste, why whiskey distribution feels so confusing, live discussions on whiskey blending and smoking cigars in the pool included. Chepenik's transparency is a breath of fresh air in an otherwise tight-lipped production process.
Why follow a tiny whiskey shop in Lexington, Kentucky? It's the best place to learn about vintage bourbon – sometimes called "dusties" – on the internet. The store is home to the world's largest for-sale collection of the old bottles. This is how to learn about bourbons that were popular before bourbon was cool.
The de facto whiskey news source. Whether it be breaking news on new releases or one-on-one tasting sessions with the biggest names in whiskey, there is no better place to learn the whos and whats of the bourbon world than here.