Ugg, like many other brands that enjoyed a height of popularity in the Y2K era and then quietly fell off the radar for most of the 2010s, is experiencing a major resurgence.
Not only have notable names been spotted stepping out in its cozy designs, but the brand has also been on a tear releasing hybridized and novel versions of its most iconic models.
Significant new additions include the Tasman Lace, Shep Loafer and Quill Ballet Sneaker, each of which speaks to the undeniable appeal of combining Ugg’s comfort-focused build with trend-forward silhouettes.
The year has proven to be a gold mine for Ugg launches, and 2026 isn’t over yet. Here’s what has caught our editors’ eyes so far.
