In a world where techwear brands like Salomon and Asics dominate, Mizuno is still considered heavily underrated.
Focusing more on craftsmanship first and foremost, the Japanese footwear brand seems to be impervious to hype and is more selective with its collaborative drops (although there have been a few notable ones over the years).
But with its latest release, Mizuno might be getting as viral as its ever been, reviving arguably its most legendary silhouette ever.

Catch a Wave
Long before On’s CloudTec, Mizuno was developing its own holey midsoles for running shoes, except it wasn’t visible from the outside yet. It started with the Wave concept from the ‘90s, where the idea was to create a sort of suspension system under your foot to help rebound impact for stability and controlled compression.









