Target’s New Furniture Collection Is Like a More Affordable West Elm

A winning formula of dark wood, shades of gray and brass inlays, designed with small spaces in mind.


With its newest in-house furniture collection, Target is hopping aboard the mid-century design train. Designed with small spaces in mind, the 1,200-piece collection, dubbed Project 62, leans heavily on dark wood, brass detailing and shades of gray, with pops of blues and pinks in luxe textures. Almost everything in the collection rings in under $400, with accent tables maxing out at $150, dining chairs starting at $50 and barware all under $30.

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