News & Product Releases

Tissot’s Affordable Rolex Doppelgänger Just Got The Upgrade We’ve Been Waiting For
It's now one step closer to the real deal.

One of Grand Seiko’s Best Styles Just Got More Versatile
White Birch fans, this one's for you.

This Rugged, Do-Anything Tool Watch Just Became Even More Capable
Hope you like to travel.

This Once-Delicate Hyperwatch Is Now a Full-Blown Sports Watch
Wear it anywhere, turn heads everywhere.
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This Watch Technically Has No Dial, So Why Can’t I Stop Staring at Its Dial?
Whatever it is I'm looking at, I like it.

My Grail Everyday Watch Just Blew My Mind with Its Most Impressive Version Yet
Time to update the grail list ... again.

Citizen’s Affordable Datejust Homage Looks More Like a Rolex Than Ever
The latest Tsuyosa gets a Crown-inspired makeover and a fancy new automatic movement.

Two Chronograph Icons May Have Just Changed the Watch Industry Forever
It's the dawn of a new era.

A Legendary Watch Gets the Ultimate Mid-Century Makeover from a ‘60s Design Icon
Cool as it is, the best thing about it might actually be the box.

Buck Broke New Ground With These Stunning MagnaCut Knives. Now, They Can Finally Be Yours
Introduced at SHOT Show earlier this year, the Range Series boasts the brand's first-ever use of a crossbar lock.
By Steve Mazzucchi and Sean Tirman

One of the World’s Hottest Affordable Watches Is Now Literally Twice As Nice
I honestly can't believe they pulled this off at this price.

This Iconic Enthusiast-Favorite Tool Watch Just Reached Its Stunning Final Form
Sinn has a new version of the legendary 104, and it's a total knockout.

This Futuristic Sports Watch Is the Most Fun You’ll Ever Have Using a Chronograph
When you stare at this watch, it literally stares back.

This Affordable Military Watch Is Based on a Legendary Vintage Seiko
An iconic Vietnam-issued field watch is reborn with help from some of the veterans who wore the original.

This Vintage Tool Watch Fever Dream Is the Diver I Didn’t Know I Needed
It's the best watch of 1958. Too bad it debuted in 2025.

The Best Affordable Sports Watch Just Got Slimmer, Sleeker and Classier
Oh, and the brand lowered its prices, too.

There’s Now an Official Root Beer GMT Watch. It Isn’t a Rolex
First the Seiko Pepsi GMT, and now this?

A Forgotten Groundbreaking Solar Watch Is Back After 50 Years and Still Feels Futuristic
Finally, something to wear to the Moon Colony soirée.