There are a lot of things that sell out within the span of a few hours. Rare, coveted streetwear? Sure. Hell, selling many (many) thousands of dollars worth of the stuff is a typical Thursday morning for a brand like Supreme. Rare, coveted kicks? You bet. I see you one Supreme drop and raise you any limited-edition Jordan release. (And that's just the tip of the iceberg!) But face masks? Not usually. Up until recently, that one was an entirely new phenomenon. Well, not anymore.
When Under Armour dropped the first iteration of its signature Sportsmask this summer, people flocked to the brand's site en masse to stock up, kicking off a shopping frenzy that generated a whole lot of good ol' fashioned buzz in the process. But if you were new to the here-one-second-gone-the-next nature of a certain type of online shopping—lucky you!—and missed out completely on that first drop, today's your lucky day. Because as of right now, the brand's beloved face mask is temporarily back in stock in a full range of colors (and an expanded range of sizes), though if past selling history is any indication they won't stick around for long.
Is 30 bucks a lot of money to spend on a single mask? In a word: yes. Is it worth it? That depends. If you work out seriously (or fancy yourself a bit of an amateur "athlete") the mask's attention to detail really is tough to beat. Under Armour's whole proposition—the brand's shtick, to put it in technical marketing terms—is centered around the idea of performance-enhancing gear actually, y'know, enhancing your performance. And by all measures, the brand's Sportsmask remains the one to beat if you're in the market for a mask specifically designed with high-intensity workouts in mind. Which also means it should be more than enough for your daily sanity walk around the block.
Head on over to the Under Armour site to get yours while supplies last. Hey, it's about time someone scored a W around here.