Let’s be honest: when a brand simply comes out with a new color or surface design for an existing product, it’s rarely newsworthy. Can we really get that excited about, say, Stranger Things-themed Coke cans? And yet, sometimes a fresh treatment is utterly charming, and such is the case with some of the offerings in the new Melts Collection from Brooks. The five-shoe line (two men’s, three women’s) features colorways inspired by different kinds of frozen treats such as ice cream in waffle cones and popsicles. Our favorite by far? This pair of Ghost 12s modeled after that classic hot weather elixir, the rocket pop.
Of course, it doesn’t hurt that you’ll run like a rocket in these sneakers, which are amongst the brand’s most responsive styles. The Ghost 12s boast supportive, balanced cushioning, an integrated system of shock absorbers to ensure smooth heel-to-toe transitions and a mesh and 3D fit print upper with the right mix of stretch and structure to hug your feet without suffocating them.
In other words, this shoe features style and substance — always a pretty cool combination.
The best way to catch up on the day’s most important product releases and stories. Read the Story