The “See Now, Buy Now” trend that has taken over runways in recent seasons is now affecting a broader range of brands. The ability to purchase garments immediately after seeing them — instead of waiting months until they are available — offers customers instant gratification. During the upcoming Capsule and Liberty Fairs, which will take place July 17–19 in NYC, some brands will release one item each from their collection exclusively on Frenzy, an app powered by Shopify. Each brand will release the product at the start of its 45-minute presentation, taking place between 10 a.m. and 5:30 p.m. EST. To take advantage of the limited releases from brands like Arc’teryx Veilance and Band of Outsiders, among others, make sure to download the app in the next 10 days and tune in; the presentations will be livestreamed on Frenzy’s Facebook page.