Did Nike Just Accidentally Reinvent (and Improve) an EDC and Travel Icon?

This simple commuter backpack offers a ton of functional utility without the burden of unnecessary complexity.

Black Nike backpack with white logo and dual zipper pulls against a yellow background.Nike

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The JanSport SuperBreak is about as perennially popular and ubiquitous as bags get. The iconic design is what most people imagine when they think of the Platonic ideal of a backpack.

But just because it’s an everyday carry gear-hauling icon, that doesn’t mean it can’t be improved. Case in point: Nike’s Heritage Backpack 2.0 has a similar format, with higher refinement and a significantly lower price point.

Black Nike backpack with white logo, front zippered pocket, and top handle against a beige background.
This uncomplicated EDC backpack style is about as classic as they come. And yet, this version is also highly refined.
Nike

If it ain’t broke …

The classic JanSport is a classic for a reason: it works. Sure, it’s not fancy, but it doesn’t have to be to get the majority of everyday carry hauling tasks done.

It seems Nike has taken note of this, as the Heritage 2.0 closely mimics the overall style and format of a SuperBreak. It has a two-compartment layout, featuring a large main compartment and a smaller, externally accessible zippered pouch.

Two maroon Nike backpacks shown from back and front on a yellow background.
The contoured straps help ease the load while the back panel doubles as padding for the internal laptop sleeve.
Nike

However, it’s far from an exact dupe, and there are, in fact, some noteworthy changes that elevate the Nike beyond its predecessor. For instance, the padded shoulder straps are contoured to help take the load off and make for a more comfortable carry.

The pack also has a more discreet side zippered pocket for additional out-of-view storage. But there are also some classic elements, like a mesh water bottle pocket and a top-mounted grab handle.

Dark gray fabric backpack corner with a zippered front pocket and mesh side pocket against a beige background.
The front pocket is perfect for small items, like EDC gear, while there’s also an expandable water bottle pocket on one side.
Nike

Clean and capable

One of the things that helps set this Nike backpack apart is its styling. It’s even more minimalist and clean than other bags like it, offering some refinement you might not otherwise find.

And while it comes in a couple of classic colorways, like black and gray, it’s also offered in more unique and vibrant colors, like coral (what the brand calls “Orange Frost”) and periwinkle (“Hydrogen Blue”). There are six total (eight, if you include the special crystal editions).

Close-up of a gray fabric backpack corner with a zipper pocket and a small plastic loop on a yellow background.
The discreet side pocket is a better spot for more sensitive items you need in reach, while the D ring adds some extra utility.
Nike

But there are also some functional improvements, too. For instance, the exterior has a D-ring for additional modular attachments (like a keychain or carabiner).

And the back panel doubles as padding for the internal sleeve, which suits laptops up to 15 inches. All told, this bag does a great job of avoiding overcomplicating a legendary silhouette while also elevating it to new heights, both stylistically and in terms of utility.

Gray Nike backpack with front zippered pocket and mesh side pocket against a yellow background.
This pack doesn’t really break new ground, but it doesn’t have to. Rather, it takes a classic design and refines it.
Nike

Availability and pricing

Nike’s Heritage Backpack 2.0 is now available on the brand’s site for $40 in six unique colorways.

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