Unlimited versatility has kept the deck sneaker at or near the top of footwear popularity charts since the 1960s. Household names like Vans and Sperry dominate the category, but my favorite option of 2025 came from an unexpected brand.
Seavees is a Southern California shoe brand that was founded in 1964, shut down in 1971 and revived in 2008. The current catalog is filled with sneakers and other casual shoes that embody the brand’s Coastal California roots.

But even the most dedicated fans of modern Seavees were likely unaware that the brand was founded in 1964 by B.F. Goodrich, the famous tire company. At the time, rubber-soled sneakers were overtaking leather shoes as America’s default daily footwear, so it was a smart bet.
The brand’s debut model was a deck sneaker affectionately named the Yacht Shoe. Like many sneakers at the time, it had a canvas Oxford-inspired upper and a rubber outsole, with rubber foxing joining the two.
What set it apart from similar-looking competitors was the heavy-duty rubber and the slip-resistant outsole. But we’ll get to that below.






