When Hamilton Carhartt started selling overalls to railroad workers, the Model T, radio and Turing machine were still decades away.
Now we have driverless cars, on-demand streaming and large language models powered by artificial intelligence.
But Americans’ appreciation for good, old-fashioned workwear hasn’t gone anywhere.
No longer worn exclusively by tradesmen, Carhartt wares outfit “rappers, club kids, preppie hangers-on and the otherwise chronically cool,” as The New York Times put it more than three decades ago.
The assessment still rings true today.
That longevity is the driving force behind Wylie Welling, a new offshoot led by Gretchen Valade, the great-great granddaughter of Hamilton Carhartt, who shared the launch on social media.
