If you're looking for 4K TV with the best possible picture, you want to buy an OLED TV — plain and simple. OLED TVs are a little more expensive, but they're able to deliver a superior picture than a standard LCD TVs. They use organic light-emitting diode (OLED) technology, which allows them to have more control over each pixel. So even though they have the same number of pixels and the same overall resolution as 4K LCD TVs, a 4K OLED TV is able produce a picture with significantly more detail and contrast.
For those in the market for an OLED TV, you most likely want to buy one from LG. The company has been industry-leader in OLED technology for years and it actually supplies the OLED panels to other TV manufacturers, such as Vizio, Sony and Panasonic. So the fact is: if you don't buy an OLED TV from LG, you're most likely paying a little extra for one anyway.
The other great thing is that because LG has been making OLED TVs for so long — since 2013 — they now make a variety of different models at varying price points. And if you're wondering about the price, you might be surprised. OLED TVs used to be really expensive just a few years ago when the technology was new. Now, however, depending on the model and size, you could buy an OLED TV for a little over $1,000.
The problem with LG's OLED TVs is that they're not names aren't actually that consumer friendly. With names like ZX, WX, CX and BX, it's not exactly intuitive. So we're going to break it down for you. In general, the higher-end models are more expensive because they have nicer hardware (like better speakers and slimmer bezels) and more advanced technologies (for backlighting and frame rates). They also generally are available only in larger sizes.
The BX Series
LG's most affordable line of OLED TVs is the B series, and you're going to want to look for the "LG BX" for the 2020 models. (If you see an LG "B9," you're looking at a 2019 model.) . These TVs actually have similar features as the LG's higher-end CX and GX lines, such as support for Dolby Vision HDR and Dolby Atmos sound, but lack a little processing power so it's not going to deliver quite the picture quality.
The BX OLED TVs come in three sizes, 55-inch, 65-inch and 75-inch, with the smaller model starting at $1,499. They started shipping in September 2020.
The CX Series
The next step up is the LG's CX series of OLED TVs and it's designed for customers who want a little nicer OLED TV, but still don't want to spend big on one of the LG's flagship OLEDs. Compared to the LG BX, the LG CX has a higher-end processor that enables to produce a brighter picture and handle dark scenes a little better.
The CX OLED TVs come in four sizes, 48-inch, 55-inch, 65-inch and 75-inch, with the smallest model starting at $1,499.
The GX Series
The G (or "Gallery") series is new to LG's 2020 OLED TV lineup. It's a beautiful OLED TV that's almost as slim as LG's wallpaper TVs and rests flat against your wall. The GX is different from LG's wallpaper OLED TVs because it doesn't require an extra box for speakers or connectivity ports — all those components are built into the frame. The GX is an OLED TV designed for people who don't want to the hassle of shopping for a soundbar or speaker system. Most importantly, however, it's designed for people who want a beautiful wall-mounted TV that looks like a piece of art.
The GX OLED TVs come in three sizes, 55-inch, 65-inch and 75-inch, with the smallest model starting at $2,099.
The WX Wallpaper Series
The W Series is the company's famed Wallpaper line of OLED TVs. As you probably guessed, these TVs are incredibly thin, with a frame that's 4 millimeters thick, so they basically rest flush right up against the wall. They're also upgraded with the best hardware and software so they produce LG's best image. Each TV comes with a dedicated box that houses the soundbar and other connectivity components, in case you want to build out your home theater system.
The LG OLED WX Wallpaper comes in two different sizes, 65-inch and 75-inch, with the larger model new to 2020. The 65-inch model starts at $4,199. Pricing of the 75-inch model has yet to be released.
The ZX Series
The ZX series is LG's first line of 8K OLED TVs — in fact, it's the only 8K OLED TV that's currently on sale. It's the pinnacle of what LG has to offer, and comes with a gorgeous stand and integrated sound bar. It's no doubt out of most people's price ranges, however, with the smaller model starting at around $20,000.
The LG Signature ZX 8K OLED is available in two sizes, 77-inch and 88-inch, both of which are more expensive than a lot of cars. The smaller models starts at around $20,000, while you can add $10,000 to to the larger model.