Timex just announced a new GPS smartwatch for runners and other endurance athletes. It’s called the Timex Ironman R300 GPS and it’s interesting for a number of reasons. It has an always-on display and can track your sleep. It’s water-resistant down to 30 meters. It has an extremely impressive 25-day battery life (but only when the GPS is turned off). And it has access to a number of workouts and training regimens from elite athletes and coaches. Most interestingly, however, is that the Timex Ironman R300 GPS costs just $120 — and it’s available right now.
If you’re familiar with other GPS running watches, by the likes of Garmin, Suunto, Fitbit and Apple, most of them are significantly more expensive than $120. Of course, Timex already has its Ironman line of GPS running watches, of which the all-new Ironman R300 GPS is the most advanced and most expensive. Timex’s previous high-end Ironman watch, the Ironman GPS ($100), is $20 cheaper but it also lacks a dedicated heart rate sensor, more advanced coaching features and the nicer display.
Rrice is the real kicker here. At just $120, the Timex Ironman R300 GPS poses an interesting dilemma for endurance athletes: do they really want to spend upwards of $400 on a new Apple Watch or dedicated GPS running watch? If your main use-case is just for running, maybe spending a lot less makes sense. And that’s exactly what Timex is hoping for.
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