Bell & Ross's '70s-Inspired Sport Watch Is Now a Chronograph

The BR 05 saw Bell & Ross fusing Genta's design principles with their own military-inspired heritage. Now, that collection takes on a more complicated form.

bell  ross br 05 chrono
Bell & Ross

Bell & Ross's BR 05 saw the French company break from its pilot's watch roots and take inspiration from the 1970s — or, more specifically, from the integrated bracelet, luxury sport watches of the 1970s. Now, the BR 05 is getting a complicated update.

That's right — the Genta-esque BR 05 is now a chronograph. Available in "Black Steel" and — we shit you not — "Blue Steel," the BR 05 Chrono measures 42mm and features a dial that clearly echoes the brand's military-inspired heritage. Of course the star of the show is the watch's integrated bracelet, which form a single, cohesive unit and recalls design classics such as the Royal Oak and Nautilus.

But getting back to the dial, which is a damn good one: the watch's sub-registers, which are executed in a rounded-off-square-sort of look, consist of a 30-minute counter at 9 o'clock and a running seconds at 3 o'clock. Combined with applied hour indices, an outer 1/5th-seconds track and a raised black rehaut with 5-minute intervals, the look is simultaneously "tool watch" and "sport watch," and 100% Bell & Ross.

bell  ross br 05
Bell & Ross

Powering the BR 05 Chrono is the cal. BR-CAL.301. automatic movement. The case, which features a sapphire crystal with anti-reflective coating, features 100m of water resistance. On their steel bracelets, these new sport chronos will run you $6,400 — a bargain compared to a comparable design from a major Swiss luxury brand — though on rubber straps, you can nab them for $5,900.

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