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Timex’s Affordable New Pride Watch Has a Hidden Feature

The Todd Snyder x Timex Art of Pride mechanical watch has a rainbow-colored dial, but there’s more to it than meets the eye.

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Todd Snyder’s fruitful partnership with Timex has yielded yet another cool creation in the form of an affordable watch to celebrate the gay rights movement. Inspired by Gilbert Baker’s Rainbow Flag, which the movement adopted as its banner, the new Art of Pride watch appears to have a simple multicolored dial, but there’s a trick up its sleeve…

The watch face actually features three colored, translucent discs which rotate, causing the colors to interact with each other and change. Todd Snyder says that it’s based on a watch dating to the ’70s discovered in the Timex archives which similarly used multicolored discs.

Black hour and minute hands ensure legibility is maintained, and the moving colors interact, a playful metaphor for the inclusiveness of the gay rights movement. Housed in a 34mm steel case, the Pride watch is powered by a hand-wound mechanical movement.

$10,000 from the proceeds of the Todd Snyder x Timex Art of Pride watch will be donated to the Sylvia Rivera Law Project and Rainbow Railroad Foundation. The watch is limited in production and available from Todd Snyder now for $199.

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