If you watched any of the Winter Olympics from Milan and Cortina, Italy earlier this month, you undoubtedly noticed Omega’s name plastered all over your screen.
The brand’s signature red color and logo was on practically every piece of equipment at the games, with Omega’s logo and wordmark also appearing on NBC’s broadcast whenever a new time or score was posted.
That’s because, since 1932, Omega has been the official timekeeper for the Olympics, serving in this capacity for most installments of both the Summer and Winter Games ever since.
The 2026 Winter Games have now concluded, but Omega’s job isn’t done. Since 1992, the brand has also served as the official timekeeper for the Paralympics. And with the Milano Cortina 2026 Winter Paralympic Games kicking off today, Omega has launched a special-edition Seamaster Diver to commemorate the ocassion.
So fresh and so clean
If you’re getting a sense of deja vu from this Seamaster, you’re not far off. Omega released almost the exact same watch back in January tied to the Winter Olympics, with the only differences being the color of the seconds hand and the logo on the caseback.
Regardless, the new Seamaster is still worth discussing just for the sheer purity of its design. This is the cleanest-looking Seamaster Diver Omega has ever made, as it pairs a white ceramic case and bezel insert with a white dial and white rubber strap — a decidely winterized take on the brand’s flagship dive watch.
