There is a game that watch brands play about which the general public is largely unaware.
For big pop culture events like the Oscars and the Met Gala, luxury watch brands lend out their watches to attendees in the hopes of generating buzz. Sometimes, brands are particularly strategic on which watches are worn by which celebs, with brand ambassadors tending to get the most calculated loaners.
Omega has proven itself to be particularly adept at this game. The brand teased future Speedmaster and Seamaster models on the wrist of 007 himself, Daniel Craig, at several high-profile public showings in the past few years.

At last year’s Met Gala, “friend of the brand” and actor Colman Domingo slyly debuted the “Speedy Reverse” in Moonshine Gold many months ahead of its release. And as recently as the Oscars in March, the brand outfitted actor and nominee Delroy Lindo with its then-unreleased Constellation Observatory.
As Omega’s newest and hottest watch, the Observatory made a handful of appearances at last night’s Met Gala, with actors Connor Storrie, Dónal Finn and Tom Francis all wearing different references of the watch.
But it was a different Constellation at the event that got my attention, mainly for what it may be hinting at regarding the watch’s future.






