Power Moves
Hoka Finally Made the “Pro” Running Shoe I’ve Waited Years for It to Release
The brand's most important model finally steps into the modern age with the help of new-age foam and an aggressive rocker.
Adidas Retools a Beloved Sneaker Into a Real-Deal Trail Shoe with Elite Chops
Adidas is already dominating roads with its affordable everyday super trainer. Can it do the same for the trails?
Adidas Quietly Drops an Even More Affordable Version of Its Beloved Budget Runner
You know (and probably love) the Adizero Evo SL. Now meet its even cheaper sibling.
James Bond Officially Has a New Watch. It Breaks with 40 Years of Tradition
Prepare to be shaken and stirred.
Asics Retools the Internet’s Favorite Running Shoe in Every Way That Matters
The most popular shoe on Strava steps into a new generation with small tweaks and a big fun factor.
Yeti Just Made the Ultimate Golf Cooler
The brand's newest hard cooler is a grab-and-go solution for sidelines, job sites, golf carts and quick summer escapes.
Honda’s Adorably Retro Hatch Is the Budget Enthusiast Fix America Needs
The automaker has officially launched a new, endearingly affordable hatchback that pairs commuter sensibility with enthusiast appeal.
Cast-Iron’s Upscale Reinvention Has a Surprising New Face
Made In has officially entered the cast-iron wars, bringing a design language and manufacturing backstory that feels remarkably close to an American classic.
Tudor’s Unexpected Move May Leave Seiko Fans Asking ‘What If?’
The partnership no one predicted somehow feels natural for Tudor, even if it sparks connections with another brand in some watch circles.
If Buffalo Trace and Jack Daniel’s Join Forces, What Happens to American Whiskey?
A merger between Buffalo Trace and the company behind Jack Daniel’s is back in play—and it could reshape how American whiskey is made, marketed and found.
The Backbone of American Drip Coffee Will Never Be Quite the Same Again
The company that standardized coffee across offices, diners and convenience stores over five generations is finally moving on from its family roots.
Grand Seiko Might’ve Just One-Upped Rolex at Its Own Game
The enthusiast-favorite watchmaker just made a play for a much bigger audience — and the athlete at the center of it couldn’t make more sense.
George Clooney & Co. Are Back in the Drink Biz, Just Not Like You’d Expect
The Casamigos founders made tequila the celebrity business of the decade. Their next move may prove to be much harder.
Rivian’s Latest Announcement Takes Aim at the Ram TRX and Ford Raptor
Rivian's new RAD division takes aim at the overlanding and enthusiast worlds in more ways than one.
This Simple New Shoe Should Worry Crocs, Nike and Every Brand In-Between
The recovery shoe brand that pro athletes helped build just dropped its first open-back design — and it's got potential far beyond locker rooms.
Can a Whisky Titan Lure Bourbon Fans to Scotch? This Release Is Banking on It
With alcohol sales in freefall and spirit-maker stocks tanking, Johnnie Walker's new Scotch feels more like a strategic SOS than a creative experiment.
BMW Officially Ties the Knot with One of Its Coolest and Most Iconic Partners
Alpina is now formally a division of BMW, meaning more ultra-cool Roundels are on the way.