A key driver behind Timex’s renaissance over the past decade has been the brand’s increased willingness to collaborate with “cool kid” brands.
Multiple team-ups with Todd Snyder, The James Brand, Noah and others have amplified Timex’s status among tastemakers, making the brand not just an affordable favorite of watch nreds but also a must-have accessory for hype beasts.
Now, a more confident Timex is reuniting with an older collaboration partner cut from a similar cloth, J.Crew, for the pair’s first collaboration in over a decade.
Fittingly, it’s a wrist-worn preppy dream that looks straight out of the 1990s.
Go fish
The Timex MK1 for J.Crew is a preppy, irreverant take on the former’s classic affordable field watch, the MK1. The watch makes use of the MK1’s smaller 36mm case and simpler quartz movement options, but the stainless steel case has been plated with gold for a touch of class. The crystal is old-school acrylic, which is standard for the MK1 but extra appropriate here.
The dial and handset have been much more thoroughly worked over, and are unrecognizable from what you’d normally see on an MK1.
