22 New Watches You Might’ve Missed from Seiko, Casio, Breitling, Audemars Piguet and More

Unimatic combines its Toolwatch and ProDiver collections for the first time to offer the ultimate GADA watch. The 40mm ProDiver stainless steel case is equipped with the Toolwatch 360 Protection System, packing 300m water resistance and a Seiko smooth-sweeping quartz movement. It comes on Unimatic’s quick-release TPU pin buckle strap and is limited to 250 pieces.

Christopher Ward’s Trident 30×30 limited-edition version of its flagship dive watch features a special wave-textured dial in teal with a matching bezel and rubber strap, along with a red coral seconds hand. The color scheme is a nod to the tropical parrotfish, which plays a key role in maintaining coral reef ecosystems. Proceeds of the watch’s sales will go to the Blue Marine Foundation’s ocean conservation efforts.

Timex’s Q Marbella sports watch pays clear tribute to the legendary Gérald Genta with a design heavily inspired by his IWC Ingenieur. In addition to borrowing the Ingenieur’s bolted-on round bezel and integrated H-link bracelet, the Marbella also includes nods to Genta’s other most famous designs, the Patek Philippe Nautilus and Audemars Piguet Royal Oak.

Seiko’s 145th Anniversary Limited Edition “Edo purple” collection includes the affordable solar quartz version of the Prospex Speedtimer. The “Edo purple” dial features a radiant sunburst finish with black subdials and gold plating on the hands and applied indices. The fixed bezel features a purple segment on the black aluminum bezel insert, marked with a tachymeter scale. It comes on a stainless steel three-link bracelet with a folding clasp.

Part of Seiko’s third series of 145th-anniversary releases, the Alpinist gets an “Edo purple” dial, named after the distinctive hue that represented Tokyo’s original formation. It otherwise retains all the same details from the collection’s 2025 revision, including an internal rotating compass bezel, “cyclops” date magnifier, gold accents and the stylized Alpinist logo that dates back to 1959. It is a limited edition of 7,000 pieces, slated for an October release.

The Navy SEAL 3550 reimagines one of Luminox’s most iconic tactical watches with a slimmer, more ergonomic 44mm Carbonox case that’s no less formidable than those that came before it. A Swiss Ronda 515 quartz movement powers the watch, while 16 Luminox Light Technology tubes deliver constant, self-powered illumination for up to 25 years. Add a screw-down crown, anti-reflective sapphire crystal, unidirectional rotating bezel and 200m water resistance, and this is a serious tool watch for divers and military enthusiasts alike.

Casio’s new MTP-E740 borrows the looks of Seiko’s Time Sonar. It won’t be an exact dupe of the ’70s icon, but you still get the same transparent dial (and in five colors) and bilingual day-date wheel. What’s more, these can be yours at around one-fourth of the price.

Trafford Watch Co., founded in Austin in 2023, releases its first regular production lineup, the Core Collection. It includes the Touring GMT, one of the brand’s most popular one-off releases. The Core version features a fully lumed dial, lumed hands and lumed date wheel seen at 6:00. It is a “true” GMT, powered by the well-respected Miyota Caliber 9075 automatic movement, regulated in-house to +/- 10 seconds per day.

Originally launched in 2018 as a reimagining of the brand’s 1980s military prototypes, Timex’s Mk1 Chronograph has become a fan favorite, thanks to its archival history and timeless styling. While these additions to the lineup retain the watch’s overall styling and functionality, including its reliable quartz movement, they get a big upgrade in the form of a sunray finish on the dials — a seemingly simple change that adds overall refinement.

AP’s second try at making a Royal Oak in full ‘Bleu Nuit, Nuage 50’ ceramic, which is the same shade of blue as the most iconic Royal Oak dial, adds a flying tourbillon at 6:00 courtesy of the brand’s Calibre 2950 automatic movement.

The “open-heart” version of Orient’s modern sports watch is having its last hurrah. The current lineup was introduced in 2024 and got a final limited-edition restock, according to the brand. It’s 41mm stainless steel case holds a small seconds dial with a round aperture exposing the balance wheel below, available in crimson, sky blue, green and pearly white with a gold-tone case and bracelet.

G-Shock debuts its Master of Horizon Gold collection, highlighted by this stunning new Mudmaster. The rugged adventure watch complements its 200m of water resistance and extreme shock and mud resistance with a yellow gold ion-plated bezel inspired by the look of the horizon where the earth meets the sky.

Not long after reviving the 1976 Lexington with a gold-tone case, which promptly sold out, Timex followed it up with a polished-steel variation. The two-hand, time-only dial features the same brushed metal plate with a black printed “Tank” track, but the hands are updated with a blue finish. It comes on a brown embossed alligator leather strap with a steel pin buckle.

Timex throws back to the ’80s with its new Retroware Digital. This completely original watch isn’t a reissue but pays homage to old-school digital sports watches like the Ironman and Triathlon. It features a large, quirky time display that takes up most of the dial. Meanwhile, underneath sits a full calendar readout. The timepiece also has chronograph, timer and alarm functions as well, all backed by Indiglo for nighttime visibility.

Seiko links up with Honda for this 5 Sports Field tribute to the 1980s Motocompo folding scooter. The watch features numerous nods to the bike, including the yellow dial color, Honda-branded horizontal bar, dot-style typeface and much more.

This year marks the 50th anniversary of Shelby’s iconic Aluminum Edition Daytona Coupe. In honor of the monumental occasion, the legendary motorsports outfit has teamed up with one of the most storied American watchmaking brands to build the chromed-out Bulova Shelby Racer Chronograph. A more traditional alternative to the brand’s 150th edition Shelby Racer Chronograph, this one gets a high-polish stainless steel case (with a matching bracelet and a leather alternative strap), mirror-polished chronograph dial, a high-precision quartz movement and subtle co-branding.

Breitling continues its partnership with the Ironman triathlon with this limited-edition Endurance Pro chronograph featuring a titanium case, a SuperQuartz movement and a turquoise color scheme inspired by the Ironman Championship’s Hawaiian setting.

Panerai gives the Luminor an advanced new build while retaining its classic look. The case, siganture crown lock and fixed bezel are made of the proprietary Carbotech, a carbon fiber and polymer compound that is 64 percent lighter than titanium and highly corrosion-resistant. It retains the black 3-6-9-12 sandwich dial with pencil hands and a small seconds at 9:00. It comes on a brown leather strap with contrast box stitching and a titanium pin buckle, along with a black rubber pin buckle strap.

Seiko draws inspiration from Austria’s Lake Hallstatt for this limited-edition, European-exclusive dive watch. The resultant sunburst green dial with gold accents is reminiscent of Seiko’s iconic alpine-inspired watch, the Alpinist.

Casio updates its affordable MRW dive watch series with the 240H. Compared to the outgoing model (230H), the new quartz timepiece makes subtle changes, swapping the day-date window with only a date display and changing the dial text from “WR 100M” to “WR 100BAR.” It’s available in three stealthy new resin colorways as well and still features its 60-minute graduated bezel.

The Italian watchmaker teamed up with the Korean retailer San Francisco Market to design a galvanic dial where no two examples are identical. An electrochemical process creates a glittering speckled arrangement over a radiant navy blue background, mimicking stars in a clear night sky. The time-only dive watch is powered by a Seiko Caliber NH35A automatic movement, and comes on a navy blue leather pin buckle strap, with a navy blue TPU pin buckle strap provided as well. It is a limited edition of 111 pieces.

The Pro Trek PRJ-B001EX-1 is the most distinctive entry yet in Casio’s Hiker Line. Its reversible cloth strap flips into a soft-shell pouch, complete with a built-in pocket for a key, coins or folded cash. It also features a carabiner loop for clipping to a tent or pack. A rotary guard bezel locks the side buttons against accidental presses on the trail. Tough Solar charging and Bluetooth round out the package, housed in a 50.3 x 46mm biomass-resin case rated to 100 meters of water resistance.