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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 18 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as TAG Heuer and Moser, plus the shocking collab between Audemars Piguet and Swatch. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Swatch
Audemars Piguet x Swatch Royal Pop
Possibly the most seismic watch collaboration ever sees Audemars Piguet team up with Swatch for the Royal Pop, a BioCeramic pocket watch featuring the same design as AP’s iconic Royal Oak. Available in eight colorways, each paired with a calfskin lanyard, the Royal Pop can be popped out of its external case to be used in cases in other colors. It’s powered by a custom-made, hand-wound version of Swatch’s Sistem51 mechanical movement, which boasts a 90-hour power reserve and is decorated in a pop art-inspired style that’s visible through the sapphire display caseback.
Citizen Eco-Drive Attesa Satellite Wave GPS Light in Black
Citizen’s loaded satellite GPS watch includes a chronograph, world timer and perpetual calendar, but the real story is its aesthetic treatment. It features a Super Titanium case and bracelet with Duratect scratch-resistant coating in black and amber, plus an inkjet-printed patterned dial.
Hamilton adds a new stamped and lacquered wavy dial texture to its affordable automatic dive watch. It is available with the same 40mm steel case and three-link steel bracelet in black, blue or white with a blue bezel. Additionally, a new design pairs a seafoam green rubber dive strap with a matching chapter ring on a black dial.
This clever take on a mystery dial replaces the Marlin Automatic sweep seconds hand with a transparent disc that allows a trio of Peanuts astronauts to “float” around the dial in simulated zero gravity.
Seiko’s best daily-wearing dress watch, featuring a 36mm steel case with a fluted bezel, gets a new dial accented with “Seiko Blue” hands and hour markers. The sleek time-only dial features a silver silk texture and is powered by a Seiko Caliber 6R51 automatic movement. It comes on a blue pebble grain leather strap with a steel folding clasp. This limited edition of 2,500 pieces will be available in June 2026.
Seiko elevates its classic Cocktail Time with an Arita porcelain dial featuring a sunburst pattern in a cobalt blue glaze. The 40mm case introduces a new shape to the Presage Classic collection with enhanced curves that accentuate the Arita porcelain dial. It comes on an indigo blue leather strap with a folding clasp and is powered by a Seiko Caliber 6R51 automatic movement. This limited edition of 1,500 pieces will be available in July 2026.
H. Moser & Cie. Streamliner Small Seconds Lime Green Enamel
Moser adds a striking Lime Green option to its Streamliner Small Seconds sports watch, featuring the same hammered-like grand feu enamel fumé dial treatment found on the popular blue version.
In celebration of its 145th anniversary, Seiko decorates the 1965 Heritage Diver, based on the 62MAS, with “Seiko Blue” on the aluminum bezel and seconds hand, paired with a silver sunburst dial. The 40mm stainless steel case and bracelet have a super-hard coating, and the folding clasp is equipped with a sliding diver extension. It is a limited edition of 4,000 units, available in June 2026.
In celebration of the brand’s 145th anniversary, Seiko adds a striking new color scheme to the Prospex dive watch. The two-tone aluminum bezel and the seconds hand are decorated in the glittering “Seiko blue,” joined by a silver sunburst dial. The faceted 42mm case comes on a steel three-link bracelet. It will be available in June 2026.
This watch’s dual-core guard structure was designed utilizing literal decades of the brand’s shock resistance data, helping make it even more resilient and tougher than ever before. It also features a unique fusion frame utilizing both carbon fiber and stainless steel. Other tech featured on this watch includes IP coatings, MIM (metal injection molding), carbon fiber-reinforced resin, a Tough Solar movement and more. And that’s to say nothing of its robust feature set.
Marathon U.S. 250 Anthracite Stainless Steel Navigator with Date
This latest edition to Marathon’s beloved, blacked-out Anthracite collection is this pilot’s watch inspired by the U.S.A’s 250th anniversary. A more refined take than some of the lineup’s more militaristic watches, this one comes with a bison leather strap, a nod to America’s national mammal. But it’s still a highly capable mil-spec watch boasting an anthracite automatic Selitta movement, bi-directional elapsed time bezel, signature tritium indices (including a “rocket’s red glare” red one at the 12 o’clock position) and more.
Brew adds a classic colorway to its Metric meca-quartz chronograph watch with “Bloom.” While the copper-tinged dial resembles traditional salmon watch dials, Brew actually got inspiration from, what else, the world of coffee. The dial’s copper-and-cream color resembles the layer of crema atop a freshly pulled shot of espresso, and its three-dimensional ripple pattern is designed to emulate the natural movement of said espresso as it blooms.
Ming’s Special Projects Cave delivers yet again with a dial whose appearance constantly changes throughout the day, shifting between pitch black and an iridescent guilloché pattern. The effect is achieved by replacing the hands with linearly polarized sapphire discs. When the hands are opposite each other, light passes through fully and literally reveals the dial’s true colors. When the hands are at a 90-degree angle to each other, light can’t pass through the dial looks completely black.
Seiko GPS Solar Dual-Time Chronograph Calibre 5X63 145th Anniversary Edition
Seiko updates its GPS Solar Dual-Time Chronograph with a thinner case, a luxe new bezel, a new movement featuring symmetrical subdials and, most exciting of all, a quick-release bracelet system that allows for tool-free swapping of the integrated titanium bracelet and included rubber strap.
TAG Heuer combines its two most important motorsports partnerships with this limited-edition Formula 1 Solargraph created in honor of the 110th anniversary of the Indianapolis 500.
Baltic and SpaceOne collaborate on the unorthodox “Seconde Majeure,” a watch that combines the two microbrands’ divergent styles. It follows Baltic’s vintage aesthetic with a compact 38.5mm steel case and a copper-colored dial, and combines it with SpaceOne’s futuristic vision via an in-house jumping hour module displayed on rotating sapphire discs.
Both inspired by classic camera design and resembling an old-school Casio, this watch boasts a waterproof aluminum case with engraved depth of field lines, a bisected LCD screen and a function hitherto unheard of: a silicone photodiode sensor angled at 45 degrees that employs the same tech used in pro-level exposure meters and industrial optical instruments. That’s right, to the delight of budding shutterbugs everywhere, it has a light meter.