18 New Watches You Missed from Audemars Piguet x Swatch, Seiko, Timex and More

Keep time with watchmaking’s most exciting new watches.

Close-up of a white AP x Swatch Royal Pop watch face with pastel-colored hands and multicolored hour markers on a yellow background.Swatch

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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.

Below, find 18 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as TAG Heuer and Moser, plus the shocking collab between Audemars Piguet and Swatch. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.

Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.

Black and silver octagonal watch face with textured dial and black leather strap loop.Swatch

Audemars Piguet x Swatch Royal Pop

Possibly the most seismic watch collaboration ever sees Audemars Piguet team up with Swatch for the Royal Pop, a BioCeramic pocket watch featuring the same design as AP’s iconic Royal Oak. Available in eight colorways, each paired with a calfskin lanyard, the Royal Pop can be popped out of its external case to be used in cases in other colors. It’s powered by a custom-made, hand-wound version of Swatch’s Sistem51 mechanical movement, which boasts a 90-hour power reserve and is decorated in a pop art-inspired style that’s visible through the sapphire display caseback.
Black and gold Citizen Attesa Satellite Wave GPS wristwatch with multiple dials and a metal link bracelet.Citizen

Citizen Eco-Drive Attesa Satellite Wave GPS Light in Black

Citizen’s loaded satellite GPS watch includes a chronograph, world timer and perpetual calendar, but the real story is its aesthetic treatment. It features a Super Titanium case and bracelet with Duratect scratch-resistant coating in black and amber, plus an inkjet-printed patterned dial.
Black and gold Citizen Eco-Drive diver's watch with metal link bracelet and date display.Citizen

Citizen Eco-Drive Promaster Dive Light in Black

Created to honor 50 years of Eco-Drive, this light-powered diver features a gray-and-gold color scheme to go along with its 200m of water resistance.
Silver Hamilton Khaki Automatic watch with black dial, mint green bezel ring, and mint green rubber strap embossed with "KHAKI".Hamilton

Hamilton Khaki Navy Scuba

Hamilton adds a new stamped and lacquered wavy dial texture to its affordable automatic dive watch. It is available with the same 40mm steel case and three-link steel bracelet in black, blue or white with a blue bezel. Additionally, a new design pairs a seafoam green rubber dive strap with a matching chapter ring on a black dial.
Silver Timex watch with black leather strap and Peanuts characters in orange astronaut suits on the dial.Timex

Timex x Peanuts Marlin Automatic Space

This clever take on a mystery dial replaces the Marlin Automatic sweep seconds hand with a transparent disc that allows a trio of Peanuts astronauts to “float” around the dial in simulated zero gravity.
Silver Seiko Presage watch with blue hour markers and hands, black leather strap, and stainless steel case.Seiko

Seiko Presage Classic HCC004

Seiko’s best daily-wearing dress watch, featuring a 36mm steel case with a fluted bezel, gets a new dial accented with “Seiko Blue” hands and hour markers. The sleek time-only dial features a silver silk texture and is powered by a Seiko Caliber 6R51 automatic movement. It comes on a blue pebble grain leather strap with a steel folding clasp. This limited edition of 2,500 pieces will be available in June 2026.
Seiko Presage watch with a deep blue sunburst dial, silver markers, and a textured dark blue leather strap.Seiko

Seiko Presage Classic HCC007

Seiko elevates its classic Cocktail Time with an Arita porcelain dial featuring a sunburst pattern in a cobalt blue glaze. The 40mm case introduces a new shape to the Presage Classic collection with enhanced curves that accentuate the Arita porcelain dial. It comes on an indigo blue leather strap with a folding clasp and is powered by a Seiko Caliber 6R51 automatic movement. This limited edition of 1,500 pieces will be available in July 2026.
Silver metal wristwatch with a textured green dial and a small seconds subdial at 6 o'clock.H. Moser & Cie.

H. Moser & Cie. Streamliner Small Seconds Lime Green Enamel

Moser adds a striking Lime Green option to its Streamliner Small Seconds sports watch, featuring the same hammered-like grand feu enamel fumé dial treatment found on the popular blue version.
Silver Seiko diver's watch with blue bezel and stainless steel bracelet.Seiko

Seiko Prospex 1965 Heritage Diver HBC005

In celebration of its 145th anniversary, Seiko decorates the 1965 Heritage Diver, based on the 62MAS, with “Seiko Blue” on the aluminum bezel and seconds hand, paired with a silver sunburst dial. The 40mm stainless steel case and bracelet have a super-hard coating, and the folding clasp is equipped with a sliding diver extension. It is a limited edition of 4,000 units, available in June 2026.
Silver Seiko automatic diver's watch with blue and silver bezel and stainless steel bracelet.Seiko

Seiko Prospex “Samurai” 145th Anniversary HBB001

In celebration of the brand’s 145th anniversary, Seiko adds a striking new color scheme to the Prospex dive watch. The two-tone aluminum bezel and the seconds hand are decorated in the glittering “Seiko blue,” joined by a silver sunburst dial. The faceted 42mm case comes on a steel three-link bracelet. It will be available in June 2026.
Black and silver Casio G-Shock MT-G analog-digital watch with metal and resin band.G-Shock

G-Shock MTG-B4000BD-1AJF

This watch’s dual-core guard structure was designed utilizing literal decades of the brand’s shock resistance data, helping make it even more resilient and tougher than ever before. It also features a unique fusion frame utilizing both carbon fiber and stainless steel. Other tech featured on this watch includes IP coatings, MIM (metal injection molding), carbon fiber-reinforced resin, a Tough Solar movement and more. And that’s to say nothing of its robust feature set.
Black Marathon automatic wristwatch with white numerals, luminous hands, and black leather strap.Marathon

Marathon U.S. 250 Anthracite Stainless Steel Navigator with Date

This latest edition to Marathon’s beloved, blacked-out Anthracite collection is this pilot’s watch inspired by the U.S.A’s 250th anniversary. A more refined take than some of the lineup’s more militaristic watches, this one comes with a bison leather strap, a nod to America’s national mammal. But it’s still a highly capable mil-spec watch boasting an anthracite automatic Selitta movement, bi-directional elapsed time bezel, signature tritium indices (including a “rocket’s red glare” red one at the 12 o’clock position) and more.
Stainless steel wristwatch with a square case, copper-toned dial, and blue luminescent hour markers.Brew

Brew Metric Bloom

Brew adds a classic colorway to its Metric meca-quartz chronograph watch with “Bloom.” While the copper-tinged dial resembles traditional salmon watch dials, Brew actually got inspiration from, what else, the world of coffee. The dial’s copper-and-cream color resembles the layer of crema atop a freshly pulled shot of espresso, and its three-dimensional ripple pattern is designed to emulate the natural movement of said espresso as it blooms.
Close-up of a wristwatch with a textured blue dial, silver case, and black woven strap.Ming

Ming 29.06 Peepshow

Ming’s Special Projects Cave delivers yet again with a dial whose appearance constantly changes throughout the day, shifting between pitch black and an iridescent guilloché pattern. The effect is achieved by replacing the hands with linearly polarized sapphire discs. When the hands are opposite each other, light passes through fully and literally reveals the dial’s true colors. When the hands are at a 90-degree angle to each other, light can’t pass through the dial looks completely black.
Silver Seiko Astron GPS Solar watch with blue subdials and geometric patterned face on a metal bracelet.Seiko

Seiko GPS Solar Dual-Time Chronograph Calibre 5X63 145th Anniversary Edition

Seiko updates its GPS Solar Dual-Time Chronograph with a thinner case, a luxe new bezel, a new movement featuring symmetrical subdials and, most exciting of all, a quick-release bracelet system that allows for tool-free swapping of the integrated titanium bracelet and included rubber strap.
TAG Heuer Formula 1 watch with black dial, bronze accents, date window, and stainless steel bracelet.TAG Heuer

TAG Heuer Formula 1 Solargraph x Indy 500

TAG Heuer combines its two most important motorsports partnerships with this limited-edition Formula 1 Solargraph created in honor of the 110th anniversary of the Indianapolis 500.
Round wristwatch with a beige dial, visible gears, black and white time indicators, and a tan leather strap.Baltic

Baltic x SpaceOne Seconde Majeure

Baltic and SpaceOne collaborate on the unorthodox “Seconde Majeure,” a watch that combines the two microbrands’ divergent styles. It follows Baltic’s vintage aesthetic with a compact 38.5mm steel case and a copper-colored dial, and combines it with SpaceOne’s futuristic vision via an in-house jumping hour module displayed on rotating sapphire discs.
Digital wristwatch with a square face displaying aperture, speed, date, and time, with a brown leather strap.Increment Labs

Increment Labs LMW-V1

Both inspired by classic camera design and resembling an old-school Casio, this watch boasts a waterproof aluminum case with engraved depth of field lines, a bisected LCD screen and a function hitherto unheard of: a silicone photodiode sensor angled at 45 degrees that employs the same tech used in pro-level exposure meters and industrial optical instruments. That’s right, to the delight of budding shutterbugs everywhere, it has a light meter.
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