Yeti Gives Its Beloved Cooler a Vibrant ’90s Makeover

The ultra-durable, ultra-popular cooler gets a striking new look, courtesy of a nostalgia-fueled colorway.

Purple YETI cooler with black latches against a blue background.

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By Hayley Helms

Published June 18, 2026

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Updated June 18, 2026

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Purple and teal is arguably one of the most iconic color combinations to come out of the ’90s, but the nostalgic duo still resonates today.

Yeti’s latest update to its cult classic hard cooler demonstrates the pairing’s staying power, giving the popular workhorse a vibrant new look.

Purple YETI cooler with black latches on a bright blue background. — The 45 Hard Cooler hits the sweet spot for internal capacity, fitting up to 54 cans (only) or 37 pounds of ice (only) … or a frosty combination of the two.

Throwback vibes

The 45 Hard Cooler is available in a wide variety of colorways (13, to be exact) ranging from ultra-bright to traditionally neutral, but the Pace Purple/Blue is easily the most ’90s-coded of the bunch.

Purple YETI cooler with black latches against a bright blue background. — The Pace Purple/Blue colorway is a throwback that manages to feel modern and nostalgic.

The striking colorway sees the cooler’s rotomolded body outfitted in an eye-catching purple hue, with complementary blue/teal Yeti badging on the front of the cooler.

Purple YETI cooler with open lid against a bright blue background. — Three inches of insulation, patented lid latches, a removable dry goods basket and non-slip feet come together in one bombproof package.

Internally, the cooling power and capacity remain the same, with the 24.6-pound cooler capable of holding overnight supplies for four people or enough drinks for a full day on the water.

Purple hard-sided cooler with a black handle and drain plug on a blue background. — Military-grade polyester rope handles make hauling a breeze.

Yeti also includes one removable dry goods basket for easier organizing.

Availability and pricing

The 45 Hard Cooler in Pace Purple/Blue is available now on Yeti’s website, retailing for $325.

Yeti

Yeti 45 Hard Cooler

$325 at Yeti

About the Author: Hayley Helms is an associate editor at Gear Patrol specializing in outdoor gear. Once upon a time, she wrote for Men’s Journal, Gearjunkie and Shape. Whether it’s testing a new rain shell or putting a pair of hiking boots through its paces, she leaves no stone unturned (however, she always Leaves No Trace).

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